Turn creators into your competitive advantage—and keep growing your online store beyond Meta and Google.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking.
We hear the same story from many stores: growth depends on Meta and Google, costs are rising and influencer marketing runs as a series of one-off campaigns. Without a clear system or reliable tracking, creators cannot become a dependable acquisition channel.
Constant creative testing on Meta and growing dependence on it
One-off influencer campaigns with changing agencies and no shared learning
Incomplete tracking and no reliable proof of influencer marketing ROI
Random creator selection with no repeatable approach
Rising Meta and Google costs and falling profitability
Internal scepticism: “Influencer marketing doesn't scale.”
A new, predictable acquisition channel beyond Meta and Google
A defined three-phase system where every campaign builds on the last
Clear CAC, ROI and CLV reports that help the channel earn its budget
Creator selection and forecasts based on data
Lower new-customer costs as every campaign adds learning
Proven scalability and an established channel that strengthens Meta and Google
Who do people trust? Creators. Where do they discover new ideas? Creators. Other markets show the direction of travel: buying decisions increasingly happen in a creator’s feed, before shoppers reach your store.
As advertising becomes more interchangeable, real people with real values stand out. Creators have earned trust over years. Their recommendations feel like advice from a friend—something a brand ad cannot simply buy.
They produce organic content and assets for paid media. Creator content used in ads outperforms almost any studio asset. Build your go-to-market around creators, not isolated campaigns.
Organic content feeds paid media. Paid results sharpen creator selection. Shared reporting connects it all to revenue. Each campaign informs the next booking, helping reduce your cost per new customer.
Feeds are filling with generated content that looks polished but says little. The more of it people see, the more they value real faces and genuine perspectives. Creators offer that connection, built through years of sharing real life.
Influencer marketing strengthens the middle of the funnel. Partnership Ads drive the lower funnel. TikTok Shop adds revenue and awareness.
Bring your influencer and affiliate programmes together. We replace fragmented workflows with real creator relationships and clear business impact. Booking decisions draw on conversion data from over 20,000 campaigns. In IDA, every code and order shows you who drives sales and who only drives views.
Performance by Audience
Scouting & audience fit
We scout for your audience, test interest during the potential assessment and use IDA to see who actually buys.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing.
See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row.
Fresh daily data from the tools you already use.
We pull relevant store and creator data from Shopify every day: orders, discount codes and baskets.
Our KLAR integration keeps your marketing data up to date there, too—without duplicate manual work.
Traffic and engagement analysis across creator campaigns and landing pages, helping you understand your audience’s buying intent.
As featured in
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
Upway liegt vorn.
We build your influencer channel around a clear system designed to perform and scale from the start. We have run these steps thousands of times. That experience is what helps us move quickly and reduce risk.
We collect what matters once: your audience and interests, verticals, AOV, CAC and ROAS targets, and previous campaign experience. From that, we create the brief and initial storytelling ideas—the foundation for outreach and the potential assessment.
We match your data against over 20,000 campaigns and look for relevant patterns. Then we approach creators: are they interested, available and free of competitor conflicts? You see the findings that form the basis of your campaign plan.
We start with the strongest prospects from your potential assessment. Tracking, discount codes, UTM links and IDA are ready, and creators are briefed. The goal: maximum learning with only the budget needed, optimised each month against your KPIs. Then we build on what works.
We analyse why certain creators, platforms and verticals perform better, then find similar opportunities. Winners get more budget. Meta Ads and influencer-generated creative support the lower funnel while we continue scouting new creators.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
With the right approach, creators can become your competitive advantage and strongest revenue opportunity.
We share our knowledge and experience so you understand the channel as well as we do. The better we can challenge each other’s thinking, the stronger our work—and the results for your brand.
Fresh insights several times a week: lessons from live campaigns on finding creators, writing briefs, calculating engagement rates and comparing channels. More than 50 articles are already available.
Playbooks, guides and studies to build your expertise. Start with our free 192-page Performance Influencer Playbook: channel selection, creator scouting, compensation models, briefing templates and the maths behind CAC and ROAS.
Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns.
There is no one-size-fits-all answer. We work with your circumstances and available budget, aiming for useful results and maximum learning with the smallest sensible investment. Typically, that means €5,000–10,000 per month plus our agency fee or retainer. We test creator formats and audiences to identify the strongest sales drivers. First, the potential assessment evaluates the opportunity before campaign budget is committed. When the channel proves its value, you can scale investment with confidence.
After four weeks, you receive the potential assessment: response rates, suitable verticals and a budget recommendation. During the first three months of testing, we typically identify the first top performers that meet your KPIs. From month four, we scale what works.
Your target KPIs, access to store and tracking data, products for creators and a dedicated approval contact. We handle scouting, negotiation, briefing, booking and reporting.
With IDA, our own analytics software. It combines codes, UTM links, store data and platform reports to calculate CAC, ROI and CLV for every placement and creator. That shows us where more budget is justified.
We stop there. You receive the results—response rates, verticals and audiences—plus an honest recommendation, even if it is not to build the channel right now. No retainer. No ongoing commitment.
Not at the same time. We represent one brand per category, keeping creator relationships, pricing and data exclusive. We check availability during the first call.
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
