We turn influencers into your number one marketing channel. Backed by experience from 10,000+ campaigns and EUR 50m+ in media budget.
As Germany's leading influencer marketing agency for data-driven growth marketing, we help your brand move forward through influencer marketing.
We use a data-driven influencer marketing approach as a fresh growth lever for your brand, combining smart creator planning, uncompromising performance strategies, and creative direct-response storytelling.
Our focus is sustainable growth and tailored influencer marketing initiatives that deliver measurable performance. As a specialized influencer marketing agency, we generate profitable new-customer and revenue growth for your brand. We work exclusively with performance-oriented campaigns for maximum ROI.
As a performance influencer marketing agency, we support tomorrow's love brands in optimizing and scaling their influencer marketing and beyond.
We evaluate the right influencer platforms for fresh growth, optimize existing influencer collaborations, and act as a strategic sparring partner with a strong performance mindset.
If you recognize your brand in our values, it is time to talk and take your influencer marketing to the next level.
We are hyped to grow your brand! To help your brand grow, we use data-driven influencer marketing plus the following channels. Following the idea of "Mix. Match. Maximize.", we put together the right marketing mix with you as your influencer marketing agency.
As an influencer marketing agency, Instagram is impossible to ignore. After Facebook, it is one of Germany's most popular social media platforms. Influencers must be selected carefully to achieve strong performance. It is crucial that your brand can be integrated naturally into the influencer's content. That way, the brand placement feels authentic and resonates with the community. Stories are particularly well suited to this social media channel.
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If you want creative content for your brand that outperforms, you should work with content creators on YouTube. Not paid ads, not sponsorships - influencer marketing. The audiences you can reach on YouTube, and the topics and placement opportunities the platform offers a brand, differ significantly from other social media channels. There is enormous potential here that brands should use.
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As an innovative TikTok influencer agency, we live social media and love making brands big on TikTok. Our team consists of experienced experts who know influencer marketing, content creation, and social media strategies inside out. We know how to make companies and brands visible on TikTok - with creative ideas, data-based strategies, and real expertise.
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Livestreaming reach is now approaching TV reach, with one major difference: placements on Twitch offer better tracking opportunities and access to communities you cannot reach anywhere else. It is also a misconception that Twitch only reaches men. That has not been true for a long time. With creative livestream concepts, you can present your brand authentically to a new audience on Twitch and quickly become a love brand.
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Podcasts are so valuable for advertisers because they reach listeners in an exceptional usage situation. There is a reason people talk about premium audio influencers: your brand benefits from the strong recommendation effect of podcast hosts. They weave your message authentically into an episode with a compelling story and recommend your offer directly to their community.
Learn moreEasily forecast the profitability of your influencer campaigns with us.
Fill in the fields on the left, from budget to target, and get your result on the right.
The forecast is based on our channel-specific experience from more than six years, EUR 50m+ in advertising budget, and 10,000+ influencer campaigns.
Book a meetingYour scaling potential with influencer marketing looks very strong. Based on our experience, influencers can become a profitable growth lever for you.
Get in touch - we will develop the right platform strategy with you and build your influencer marketing on a 100% data-based foundation.
Book a meetingLet us take another look at your KPIs and expectations for influencer marketing together.
No worries - influencer marketing is not the perfect fit for every brand right from the start. We are happy to challenge your status quo and/or give you insight into other profitable growth opportunities.
Book a meetingThanks to us
Do not just take our word for it
The Ad Specialist agency has been one of our top partners for offline marketing in the UK. Their unwavering commitment and passion for our brand have helped us surpass our performance goals and take HelloFresh to new heights. Their hunger to go the extra mile is unparalleled, and they seamlessly integrate into our team and processes like no other agency. I wholeheartedly recommend the Ad Specialist agency for their exceptional dedication and results.
Lilia YanichevskiGrowth Partnerships Lead - HelloFresh UK
With Ad Specialist, we were able to successfully discover and scale several exciting channels. Above all, they understand the performance DNA of brands like Emma and worked with focus and commitment toward our target KPIs.
Victoria BorganSenior Team Lead Marketing
With adspecialist, we were able to execute every one of our ambitious campaigns and scale successfully through the collaboration.
In Moritz, we always have a dedicated contact who actively supports us with adaptations, implementations, and testing of new channels and products. We warmly recommend adspecialist to any company that wants to discover the offline channel and benefit from adspecialist's experience.
Carolina BartelsGrowth Development Lead
Ad Specialist supports us at CLARK in offline marketing with parcel and magazine inserts.
They also help us get to know and build new channels, such as direct mailings right now. Moritz and his team have a strong performance focus and convinced us from the start with their transparency, their experience with other large brands, and their market knowledge. We therefore recommend working with them.
Michael HabergerJunior Growth Marketing Manager
For us, AdSpecialist is not merely an agency, but a decisive component in identifying and effectively using new growth opportunities.
Our understanding of AdSpecialist goes beyond a traditional service relationship - we see them as part of our team, as a reliable sparring partner and an empathetic coach. I have rarely seen an agency show such passionate dedication to a client's success while also being selfless enough to go the extra mile.
Roman NassarianJunior Team Lead Influencer Marketing
Moritz and his team have been planning, organizing, and evaluating parcel-insert campaigns for us for years.
Through his meticulous work and a perfect mix of paid campaigns and barter deals, we achieve a CPO below comparable channels such as SEA, SEO, or social advertising. Our own insert capacity is marketed strategically, saving us significant media budget and enabling additional free volume. We are happy to work with Moritz and look forward to many more years of collaboration.
Axel-Marcel ThubeauvilleCEO/Managing Director
With the Adspecialist team, we ignited the booster that puts MagicHolz in the fast lane. With their influencer marketing expertise, we were able to turn MagicHolz into a true love brand on YouTube. They are not only performance-driven, but also fully committed - together we are igniting the next stage of our growth.
Lars LeenenFounder & CEO
We are working with adspecialist in the UK and Germany to grow our inserts channel. They are an important partner for us due to their strong offline network and their performance insights and analytical skills. I really love their drive, passion, and proactiveness and want to push the channel further together with them to grow both markets.
Flora JethaAffiliate & Partnerships Manager
Book your individual 1:1 influencer strategy call with Moritz now and take your brand to the next level.
Got questions? We have the answers. In our FAQs, you will find everything you need to know about our services, processes, influencer marketing, and working with adspecialist.
Do you want growth for your brand? With online competition constantly increasing, that is not exactly easy. Changing marketing conditions create new challenges, while you really want to focus on your business. So how do you stand out? How do you set your brand apart? Here we are: as an influencer marketing agency, we are your growth partner and lift your brand to the next level. We develop the perfect marketing mix for you, aligned with current trends. For example, TikTok was not relevant for influencer marketing for a long time. That is changing very quickly through TikTok's new live-shopping feature. As a result, we now reach not only users looking for entertainment, but also users with serious purchase intent. As an influencer marketing agency, we offer strategies and media solutions tailored specifically to your brand's needs.
We want your brand to grow fast. Growth is not a buzzword for us. With our media strategy, we help you grow across different channels. With Ad Specialist as your performance agency, you can be sure your brand gets the attention it deserves. Your growth story is only one call away - let's do this.
Do you finally want to write your success story? We are in. As an influencer marketing agency, we know what matters for your industry and your brand. Scale up to success - we develop an effective marketing mix for your brand and find the right influencers.
The heart of our influencer marketing agency beats for growth and efficient brand initiatives. We accompany you as an influencer marketing agency on your path to success. Influencer marketing is not just a marketing strategy on social media channels; for our agency, it is a craft that has to be mastered.
With us, you get a creative agency with a sharp form of direct marketing that delivers measurable results. That means you are not simply putting money into advertising and hoping it works. With our influencer marketing agency, you invest in concrete, trackable actions that deliver real results – scalability included. Our strategy is data-driven and hypothesis-led. And as an influencer marketing agency, we make sure your influencer campaigns are genuinely effective.
In today's digital world, influencer marketing is essential. But not every team has time for ads and every new channel trend. You are not alone with that pain point. We take care of it for you, because growth for your brand should not be left behind. As an influencer marketing agency, we do not want to deliver short-term wins only; we build long-term customer loyalty and revenue growth with the right marketing mix. Smart influencer campaigns for your brand, perfectly aligned with your target audience – that is what we take to the next level at Ad Specialist.
As a creative agency, we know how to position your brand on the right channels to create the strongest possible impact. We develop and strengthen your brand identity and deliver unique communication solutions for an engaged target audience.
