We turn creators into the most profitablegrowth asset for online stores

Most agencies measure influencer marketing by reach. We measure it like any other performance channel: by new customers and CAC.

The founders by the office window
The team in front of a Buddha statue
The team out for burgers
The team on the office sofa
Three team members on a rooftop at sunset
The team at an indoor golf event
Two team members at a desk in the office
The team at a team event in front of a yellow wall
Three team members outdoors
The founders out in the city at night
The team at dinner in a bar
The founders bowling
Three team members on the office sofa
The team around the dinner table
The founders at dinner
Team selfie in the evening
The founders outside the HelloFresh campus in Berlin
Team selfie outdoors
The team at a theme park
  • Clark
  • Enpal
  • Wild
  • HelloFresh
  • mymuesli
  • Emma
  • Hensslers
  • Glow25
  • TryMoin
  • Just Russel
  • mybacs

Scaling online stores since 2019with influencer marketing

Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking.

Online stores+300
Influencer spend€100m+
Performance campaigns20,000+

This is our journey so farThe best is yet to come

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  1. 2019

    The beginning

    Bodo and Moritz found Ad Specialist. The first year is tough, but it lays the foundation for everything that follows.

  2. 2020

    A year of crisis

    COVID brings everything to a halt. For us it becomes the starting signal: brands need new ways to reach customers beyond Meta and Google.

  3. 2021

    Creators, not a single channel

    Our clients want new growth channels at any cost. Together with the strongest performance brands in the market, we make creators on YouTube and in podcasts a fixed part of the marketing mix.

  4. 2022

    Eight-figure revenue

    8,000% revenue growth in four years. We never saw that coming. It shows us that creators as a performance channel are the right path.

  5. 2023

    The go-to influencer marketing agency

    We lay the groundwork to become the first choice for influencer marketing in e-commerce across DACH. The learnings from thousands of creator campaigns should help every brand with potential.

  6. 2024

    Setting new standards

    We make influencer marketing measurable and set new standards. Used well, creators are the strongest lever for D2C brands, but only if every campaign is properly evaluated.

  7. 2025

    Data-driven influencer marketing

    Buy and sell alone is no longer enough. With strategy and analytics, we extend our lead in influencer marketing and leave the competition behind.

  8. 2026

    Our own software & AI

    Our clients now run their creator campaigns in IDA, our own software. With AI and automation, we scale influencer marketing even more efficiently, and this is only the beginning.

„Influencer marketing with Ad Specialist is incredibly rewarding, especially on YouTube. The numbers we see there are outstanding—nowhere near what we get with Meta. Both CAC and ROAS are strong.“
Mikael TasCEO, twenty:three

What we stand for

If you asked our clients, this is what they would say about us:

  • Fast

  • Hands-on

  • Proactive

  • Transparent

  • Honest & direct

  • Partnership-minded

  • Growth-focused

  • Performance-driven

  • Ambitious

No time for a call?Tell us a little about your business

Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.

  • No meeting required
  • Initial assessment by email
  • A reply within 24 hours
What would you like help with?*
Your influencer marketing experience*