Revenue per creator
We measure each partner by attributed revenue, not the number of posts.
Turn creator commissionsinto a reliable sales channel
We build creator affiliate programmes with clear incentives, reliable tracking and hands-on partner management.
Scaling online stores since 2019with influencer marketing
Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking.
Online stores+300
Influencer spend€100m+
Performance campaigns20,000+
Is creator affiliate marketingright for you?
A commission-based model works best when these conditions are in place.
| Starting point | With Ad Specialist |
|---|---|
| Your store can reliably attribute sales through links or discount codes. | Ja |
| Your margins support an attractive, sustainable commission. | Ja |
| Creators can recommend the product regularly, not just once. | Ja |
| You want to combine fixed fees with performance incentives. | Ja |
| You want actively managed partners—not just sign-ups in a portal. | Ja |
Formats
Three models for different partners and stages of growth.
Commission
Creators earn on attributed sales, giving them a direct incentive to keep creating content.
Channel KPIs and benchmarks
The metrics we use to manage creator affiliate programmes.
Commission and contribution margin
We structure terms so growth and profitability work together.
Activation rate
See which registered creators actually publish content and generate sales.
- Which campaign earns its budget?
- Let the data guide your next move.
CAC including commission
Performance-based fees are fully included in your customer acquisition cost.
New customers vs. existing customers
Store data shows whether partners attract new customers or capture demand you already had.
Invest in your best partners
Winning creators get stronger briefs, new products and targeted paid support.
- What should you scale next?
- Your strongest asset, backed by reliable tracking.
Results that matterBeyond reach
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
275,102 € revenue from a single placement
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
- 275,102 €Net revenue
- 2.5mViews
- 6.8xROAS
Umgesetzt auf
Upway liegt vorn.
How much revenue couldcreator affiliate drive for you?
- 50 minutes
- Analysis & strategy
- Investment & outcomes
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
End the influencer tool chaosMake IDA your single source of truth
IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing.
Every campaign at a glance
See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row.
We optimise from your dataNot our gut feeling
Fresh daily data from the tools you already use.
We pull relevant store and creator data from Shopify every day: orders, discount codes and baskets.
Our KLAR integration keeps your marketing data up to date there, too—without duplicate manual work.
Traffic and engagement analysis across creator campaigns and landing pages, helping you understand your audience’s buying intent.
Run the numbersBefore your campaign starts
Model commissions, fixed costs, conversions and contribution margin before launching your creator affiliate programme.
Results
- Reach:
- 0
- New customers:
- 0
- CAC:
- 0 €
- Revenue:
- 0 €
- ROAS:
- 0 ×
How it works
Enter your budget and goals on the left to see your forecast on the right.
The forecast uses our channel benchmarks from over seven years, more than €100m in influencer spend and over 20,000 campaigns.
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Explore our knowledge hubGet to know how we work
We share our knowledge and experience so you understand the channel as well as we do. The better we can challenge each other’s thinking, the stronger our work—and the results for your brand.
Blog
Fresh insights several times a week: lessons from live campaigns on finding creators, writing briefs, calculating engagement rates and comparing channels. More than 50 articles are already available.
Resources
Playbooks, guides and studies to build your expertise. Start with our free 192-page Performance Influencer Playbook: channel selection, creator scouting, compensation models, briefing templates and the maths behind CAC and ROAS.
ROI calculator
Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns.
Your questions Answered
We assess your product, audience, margins, creative potential and tracking before you launch. A commission-based programme needs the right foundations. If they are missing, we will not recommend an ongoing rollout.
Commission-only, hybrid and always-on partnerships. The right mix depends on your goals, product and existing content.
Beyond reach, we focus on the metrics that guide your next budget decision: revenue per creator, commission and contribution margin, activation rate and CAC including commission. IDA connects these with campaign costs and store results.
Your margins, target KPIs, store and tracking access, possible commission structures, and products or occasions that support recurring creator content.
It centres on creators with their own communities and recurring content, rather than coupon, comparison or publisher sites. Recruitment, relationships and activation matter just as much as tracking and commission.
Yes. Depending on the service, we handle strategy, selection, outreach, negotiation, briefing, approvals, tracking, reporting and optimisation. You keep control at the agreed approval stages.
Explore other services
The right mix depends on your product, audience and growth goals.
No time for a call?Tell us a little about your business
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
- No meeting required
- Initial assessment by email
- A reply within 24 hours