---
title: "Blog"
description: "All Ad Specialist articles on influencer and performance marketing."
canonical: https://www.adspecialist.de/en/blog/
---

# Blog

> All Ad Specialist articles on influencer and performance marketing.

Kanonische URL: https://www.adspecialist.de/en/blog/

- [When AI-Generated Ad Videos Need EU Disclosure](https://www.adspecialist.de/en/blog/when-ai-generated-ad-videos-need-eu-disclosure/)
- [Influencer Management That Protects Campaign Performance](https://www.adspecialist.de/en/blog/influencer-management-how-to-run-creator-campaigns/)
- [How to Create an Influencer Briefing That Creators Can Use](https://www.adspecialist.de/en/blog/how-to-create-an-influencer-briefing-that-creators-can-use/)
- [How to Create an Influencer Campaign Report That Drives Decisions](https://www.adspecialist.de/en/blog/how-to-create-an-influencer-campaign-report-that-drives-decisions/)
- [Influencer Content Approval Process Without Creative Gridlock](https://www.adspecialist.de/en/blog/influencer-content-approval-process-without-creative-gridlock/)
- [Influencer Marketing Agency or In-House Team?](https://www.adspecialist.de/en/blog/influencer-marketing-agency-or-in-house-team/)
- [Always-on Creator Programs That Drive Store Actions](https://www.adspecialist.de/en/blog/always-on-influencer-marketing-for-e-commerce-explained/)
- [What Is Creative Volume for TikTok Ads?](https://www.adspecialist.de/en/blog/what-is-creative-volume-for-tiktok-ads/)
- [Plan YouTube Reach That Holds Up in a Priority Market](https://www.adspecialist.de/en/blog/how-to-plan-youtube-reach-for-a-priority-market/)
- [How Much Does an Influencer Marketing Agency Cost?](https://www.adspecialist.de/en/blog/how-much-does-an-influencer-marketing-agency-cost/)
- [Influencer Whitelisting for Local Campaigns That You Can Measure](https://www.adspecialist.de/en/blog/influencer-whitelisting-a-practical-guide-for-local-campaigns/)
- [Influencer Marketing Agency for Six-Figure Monthly Revenue: How to Choose](https://www.adspecialist.de/en/blog/influencer-marketing-agency-for-six-figure-monthly-revenue-how-to-choose/)
- [Influencer Marketing Agency for DTC Brands: How to Choose a Measurable Growth Partner](https://www.adspecialist.de/en/blog/influencer-marketing-agency-for-dtc-brands-how-to-choose-a-measurable-growth-partner/)
- [Twitch Reach: How to Plan Measurable Creator Campaigns in 2026](https://www.adspecialist.de/en/blog/twitch-reach-how-consumer-brands-build-measurable-live-campaigns/)
- [Usage Rights for Creator Content Contract Clauses That Scale](https://www.adspecialist.de/en/blog/usage-rights-for-creator-content-contract-clauses-that-scale/)
- [TikTok Reach: Turn Views Into Measurable Demand](https://www.adspecialist.de/en/blog/tiktok-reach-turn-views-into-measurable-demand/)
- [How Should You Assess Social Media Reach?](https://www.adspecialist.de/en/blog/social-media-reach-practical-guide-and-decision-framework-2026/)
- [Influencer Marketing for E-Commerce Brands That Drives Decisions](https://www.adspecialist.de/en/blog/influencer-marketing-for-e-commerce-brands-that-drives-decisions/)
- [Whitelisting vs Partnership Ads vs Spark Ads: A Practical Decision Guide](https://www.adspecialist.de/en/blog/whitelisting-partnership-ads-spark-ads-practical-guide-2026/)
- [Long-Term Influencer Collaboration: A Performance Guide for E-Commerce Brands](https://www.adspecialist.de/en/blog/long-term-influencer-collaboration-a-performance-guide-for-e-commerce-brands/)
- [Influencer Marketing Without Discount Code: A Measurement Framework for 2026](https://www.adspecialist.de/en/blog/influencer-marketing-without-discount-code-a-measurement-framework-for-2026/)
- [Influencer Marketing Benchmarks: A Performance Guide for 2026](https://www.adspecialist.de/en/blog/influencer-marketing-benchmarks-a-performance-guide-for-2026/)
- [Target Audience Understanding for Measurable Influencer Marketing](https://www.adspecialist.de/en/blog/target-audience-understanding-for-measurable-influencer-marketing/)
- [Affiliate Influencer Marketing: A Performance Guide for E-Commerce Brands](https://www.adspecialist.de/en/blog/affiliate-influencer-marketing-a-performance-guide-for-e-commerce-brands/)
- [Partnership Ads: A Practical Guide for Performance Brands](https://www.adspecialist.de/en/blog/partnership-ads-a-practical-guide-for-performance-brands/)
- [Influencer Marketing Budget: How to Plan for Profitable Growth](https://www.adspecialist.de/en/blog/influencer-marketing-budget-how-to-plan-for-profitable-growth/)
- [Why Influencer Campaigns Fail: A Real Lost-Case Analysis](https://www.adspecialist.de/en/blog/why-influencer-campaigns-fail-lost-case-analysis/)
- [Instagram Plus: Why the new 48-hour story window is a real opportunity for ecommerce brands](https://www.adspecialist.de/en/blog/instagram-plus-influencer-marketing/)
- [How a TikTok marketing agency can strengthen your brand](https://www.adspecialist.de/en/blog/wie-eine-tiktok-marketing-agentur-deine-brand-staerken-kann/)
- [OMR 2026: Keynote on Influencer Marketing: Why data-driven tracking decides between profit and loss](https://www.adspecialist.de/en/blog/omr-2026-keynote-zum-influencer-marketing/)
- [How a creator marketing agency turns content into performance](https://www.adspecialist.de/en/blog/creator-marketing-agentur-influencer-marketing/)
- [Twitch influencer marketing: how brands can use live streaming](https://www.adspecialist.de/en/blog/die-rolle-von-twitch-im-influencer-marketing/)
- [Brand building with influencers for market research – This is how you build a brand from scratch in 2026](https://www.adspecialist.de/en/blog/markenaufbau-mit-influencern/)
- [Brand awareness KPIs for influencer marketing](https://www.adspecialist.de/en/blog/brand-awareness-kpis/)
- [Macro influencers: what they stand for and when collaboration is worthwhile](https://www.adspecialist.de/en/blog/makro-influencer/)
- [Calculate engagement rate: The right formula for every platform](https://www.adspecialist.de/en/blog/engagement-rate-berechnen/)
- [Finding micro influencers: tips and strategies for authentic collaborations](https://www.adspecialist.de/en/blog/micro-influencer-finden-tipps-und-strategien-fuer-authentische-kooperationen/)
- [Virtual influencers: are they the future of online marketing?](https://www.adspecialist.de/en/blog/virtuelle-influencer/)
- [Marketing funnel with influencers: from awareness to conversion](https://www.adspecialist.de/en/blog/marketing-funnel-mit-influencern/)
- [What an influencer marketing agency does: from strategy to scale](https://www.adspecialist.de/en/blog/aufgaben-einer-influencer-marketing-agentur/)
- [The perfect influencer briefing: template for successful collaborations](https://www.adspecialist.de/en/blog/influencer-briefing-vorlage/)
- [Future look at influencer marketing: trends & tips](https://www.adspecialist.de/en/blog/zukunftsblick-auf-das-influencer-marketing/)
- [Social media strategy – your guide for 2026](https://www.adspecialist.de/en/blog/social-media-strategie-dein-leitfaden-fuer-2026/)
- [Influencer advertising vs influencer marketing: Why most brands burn money on the wrong platform](https://www.adspecialist.de/en/blog/influencer-werbung-vs-marketing/)
- [Influencer marketing performance: The 6 most important optimization levers for profitable campaigns](https://www.adspecialist.de/en/blog/influencer-marketing-performance-6-optimierungshebel/)
- [CPM Influencer Marketing: How to calculate profitable campaigns](https://www.adspecialist.de/en/blog/tkp-berechnen-so-sparst-du-bei-influencer-kampagnen/)
- [YouTube Influencer Marketing Case Study: The Duschbrocken Success Story](https://www.adspecialist.de/en/blog/youtube-influencer-marketing-duschbrocken-case-study/)
- [Marketing Performance and Influencer Marketing: With an ROI focus for measurable success](https://www.adspecialist.de/en/blog/marketing-performance-und-influencer-marketing-roi-steigern/)
- [Influencer marketing law: labeling requirements, contracts and legal pitfalls](https://www.adspecialist.de/en/blog/influencer-marketing-recht-ueberblick/)
- [Influencer marketing in the marketing mix: the Upway case study](https://www.adspecialist.de/en/blog/influencer-marketing-in-marketing-mix/)
- [Influencer marketing advantages and disadvantages at a glance](https://www.adspecialist.de/en/blog/influencer-marketing-vor-und-nachteile/)
- [What are Influencer KPIs? All metrics for profitable campaigns in 2025](https://www.adspecialist.de/en/blog/was-sind-influencer-kpis-ad-specialist/)
- [TikTok vs. YouTube vs. Instagram: The three-way battle of influencer marketing platforms](https://www.adspecialist.de/en/blog/tiktok-vs-youtube-vs-instagram-plattform-vergleich/)
- [The data-driven formula for profitable influencer marketing](https://www.adspecialist.de/en/blog/die-datengetriebene-formel-fuer-profitables-influencer-marketing/)
- [AI, creators and the changing content ecosystem](https://www.adspecialist.de/en/blog/ki-influencer-marketing-content-revolution-2025/)
- [How does influencer marketing influence your brand?](https://www.adspecialist.de/en/blog/wie-beeinflusst-influencer-marketing-deine-brand/)
- [Social media KPIs and tracking of influencer marketing in 2025](https://www.adspecialist.de/en/blog/social-media-kpis-und-tracking-von-influencer-marketing-in-2025/)
- [Which online marketing KPIs count – and how you scale them](https://www.adspecialist.de/en/blog/welche-online-marketing-kpis-zaehlen-und-wie-du-sie-skalierst/)
- [Influencer marketing costs: How to negotiate the CPM correctly](https://www.adspecialist.de/en/blog/influencer-marketing-kosten-so-verhandelst-du-den-tkp-richtig/)
- [Influencer marketing on Twitch: a practical 2025 guide](https://www.adspecialist.de/en/blog/influencer-marketing-auf-twitch-dein-guide-fuer-2025/)
- [What are pre-rolls, mid-rolls and post-rolls? We'll explain it to you!](https://www.adspecialist.de/en/blog/was-sind-pre-rolls-mid-rolls-und-post-rolls-wir-erklaeren-es-dir/)
- [How to book creators for influencer collaborations](https://www.adspecialist.de/en/blog/influencer-fuer-kooperationen-buchen-so-gehts-richtig/)
- [YouTube Marketing: Your game changer in the digital marketing mix](https://www.adspecialist.de/en/blog/youtube-marketing-dein-gamechanger-im-digitalen-marketing-mix/)
- [Social Commerce 2.0: TikTok Shop is revolutionizing e-commerce](https://www.adspecialist.de/en/blog/social-commerce-2-0-tiktok-shop-revolutioniert-den-e-commerce/)
- [Acquiring new customers through marketing 2025: The ideal strategy](https://www.adspecialist.de/en/blog/neukundengewinnung-durch-marketing/)
- [Performance Marketing Basics: Your guide to measurable success](https://www.adspecialist.de/en/blog/performance-marketing-basics-dein-guide-zu-messbarem-erfolg/)
- [Performance Marketing Channels: Efficient channels for targeted results](https://www.adspecialist.de/en/blog/performance-marketing-channels/)
- [Multichannel marketing for sustainable growth: definition, benefits and performance channels](https://www.adspecialist.de/en/blog/multichannel-marketing/)
- [YouTube Influencer Marketing: The Key to Authentic Reach](https://www.adspecialist.de/en/blog/youtube-influencer-marketing/)
- [How to plan and deliver an influencer campaign](https://www.adspecialist.de/en/blog/influencer-kampagnen-planen-umsetzen/)
- [Influencer Scouting: How to find the right influencers](https://www.adspecialist.de/en/blog/influencer-scouting-influencer-finden/)
- [The most important steps for a successful Instagram strategy](https://www.adspecialist.de/en/blog/instagram-strategie/)
- [Clear goals in social media marketing: formula for success for maximum reach and engagement](https://www.adspecialist.de/en/blog/social-media-marketing-ziele/)
- [Twitch Marketing: How to Harness the Power of the Live Streaming Platform](https://www.adspecialist.de/en/blog/twitch-marketing/)
- [Podcast advertising: Directly into the ears of customers with podcast ads](https://www.adspecialist.de/en/blog/podcast-werbung/)
- [Calculate CPM – formula & information about the cost per thousand impressions](https://www.adspecialist.de/en/blog/tkp-berechnen-formel-infos-zum-tausenderkontaktpreis/)