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Influencer Marketing Insights

In our blog you will regularly find articles about exciting influencer marketing and other growth topics. We’re hyped for growth and also for your personal growth. #letsgrowtogether

The future of influencer marketing
Influencer marketing

Future look at influencer marketing: trends & tips

Moritz Lambrecht
Moritz Lambrecht
January 31, 2026
Young influencer at an influencer collaboration
Influencer marketing

Book influencers for collaborations: This is the right way!

Moritz Lambrecht
Moritz Lambrecht
April 17, 2025
Dollar Scheine60+

Marketing Insights

In our blog you will regularly find our own articles and guest posts on exciting marketing topics.

Influencer marketing

Influencer Marketing: Your Guide for 2026

Instagram Plus story placement visual
Influencer marketing

Instagram Plus: Why the new 48-hour story window is a real opportunity for e-com brands

Featured image TikTok marketing agency
Influencer marketing

How a TikTok marketing agency can strengthen your brand

Post image Influencer Marketing 2026 OMR
Influencer marketing

OMR 2026: Keynote on Influencer Marketing: Why data-driven tracking decides between profit and loss

Post image Instagram marketing agency
Influencer marketing

Instagram marketing with an agency: How influencers can support you

Featured image creator marketing agency
Influencer marketing

With a creator marketing agency to successful influencer marketing

The role of Twitch in influencer marketing
Influencer marketing

Twitch in influencer marketing: This is how you use the streaming platform for your brand

Post image Brand building with influencers
Influencer marketing

Brand building with influencers for market research – This is how you build a brand from scratch in 2026

Post image TikTok Influencer Marketing
Influencer marketing

TikTok Influencer Marketing – This is how a campaign on the platform succeeds

Featured image Brand Awareness KPIs
Influencer marketing

Influencer marketing for maximum brand awareness – insight into the most important KPIs

Post image macro influencer
Influencer marketing

Macro influencers: what they stand for and when cooperation is worthwhile

Post image Calculate engagement rate
Influencer marketing

Calculate engagement rate: The right formula for every platform

Featured image Find micro influencers
Influencer marketing

Finding micro influencers: tips and strategies for authentic collaborations

Post image virtual influencers AI influencers
Influencer marketing

Virtual influencers: are they the future of online marketing?

Post image marketing funnel with influencers
Influencer marketing

Marketing funnel with influencers: from awareness to conversion

Post image tasks influencer marketing agency
Influencer marketing

Tasks of an influencer marketing agency: This is how successful campaigns are created

Post image influencer briefing template
Influencer marketing

The perfect influencer briefing: template for successful collaborations

The future of influencer marketing
Influencer marketing

Future look at influencer marketing: trends & tips

Guide to a social media strategy
Influencer marketing

Social media strategy – your guide for 2026

Influencer marketing vs. influencer advertising
Influencer marketingOffline marketing

Influencer advertising vs influencer marketing: Why most brands burn money on the wrong platform

Guest article_Influencer_Marketing_Performance
Influencer marketing

Influencer marketing performance: The 6 most important optimization levers for profitable campaigns

CPM in influencer marketing
Influencer marketing

CPM Influencer Marketing: How to calculate profitable campaigns

Shower chunks cover photo
Influencer marketing

YouTube Influencer Marketing Case Study: Showerhead Success Story

Upway cover photo
Influencer marketing

Marketing Performance and Influencer Marketing: With an ROI focus for measurable success

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