---
title: "Influencer Marketing by Industry | Ad Specialist"
description: "Influencer marketing for online shops by industry: food, home & living, personal care, hobby. Backed by cases from HelloFresh, Emma, Duschbrocken and BlueBrixx."
canonical: https://www.adspecialist.de/en/branchen/
---

# Influencer Marketing by Industry | Ad Specialist

> Influencer marketing for online shops by industry: food, home & living, personal care, hobby. Backed by cases from HelloFresh, Emma, Duschbrocken and BlueBrixx.

Kanonische URL: https://www.adspecialist.de/en/branchen/

## Influencer marketing by industry For online shops that want measurable growth

Every industry buys differently: food lives on repeat buyers, home & living on trust, personal care on a small basket, hobby on communities. For each we show what worked in our campaigns.

## Four industries *real cases*

Every page is based on cases with real numbers, no assumptions.

- **Food brands**: New customers instead of repeat buyers: 1,445 orders at a €5 CAC in HelloFresh's top placement, 84% new customers via YouTube for Oatsome.
- **Home & living**: Trust for big baskets: 7.7x ROAS and €291,414 net revenue in Emma's top placement.
- **Personal care**: New customers on a small basket: 3,877 new customers for Duschbrocken, cost per new customer down from €38 to €25.
- **Hobby & toys**: Communities not reach: €156,000 revenue from one placement for BlueBrixx, 4,302 orders from one placement for MagicHolz.

## Scaling online stores since 2019 with influencer marketing

Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking.

- Online stores
- Influencer spend
- Performance campaigns

## Our influencer scaling system Three connected drivers of growth

Influencer marketing strengthens the middle of the funnel. Partnership Ads drive the lower funnel. TikTok Shop adds revenue and awareness.

- **Influencer marketing**: Bring your influencer and affiliate programmes together. We replace fragmented workflows with real creator relationships and clear business impact. Booking decisions draw on conversion data from over 20,000 campaigns. In IDA, every code and order shows you who drives sales and who only drives views.
- **Meta Ads Suite**: Fight creative fatigue on Meta with fresh creator content, amplified through Partnership Ads. We test hooks and move budget towards the assets with the best CAC. Usage rights are agreed when booking, so a winning video does not have to stop after 30 days.
- **TikTok Shop**: Turn TikTok Shop complexity into growth. We manage affiliate operations so manual work does not become the bottleneck. Creators with a sales record receive samples; winning videos get Spark Ads support. After a 90-day test, revenue and contribution margin tell you whether the channel earns its place.

## No time for a call? Tell us a little about your business

Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.