Turn livestream integrations into measurable performance by combining community trust with reliable tracking.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
TinkerleoTwitch stream for MagicHolz
Pinned in chat20% off MagicHolz with code MH-TINKERLEO
Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking.
Twitch works best when these conditions are in place.
| Starting point | With Ad Specialist |
|---|---|
| Your product fits gaming, entertainment or a digitally engaged community. | Ja |
| A credible live demonstration helps people make a buying decision. | Ja |
| You can give creators room for spontaneous reactions and audience questions. | Ja |
| You want sustained attention through longer integrations, rather than brief placements. | Ja |
| Codes, links and store data can make sales measurable. | Ja |
Three formats that connect products and communities live.
The creator uses, explains and discusses your product with the community during a regular stream.
From scouting, negotiations and contracts to briefs, IDA tracking connected to your tools, campaign analysis, regular reporting and paid amplification.
We choose creators for their ability to drive purchases. Conversion, CAC and basket data from over 20,000 campaigns show us who has already sold to your audience.
You get a shortlist with a rationale for each creator, expected views and target CAC. You decide. We book.
We negotiate fees, formats, timelines and usage rights against real benchmarks. Ongoing bookings show us what a fair CPM looks like—and when a placement can pay off.
Where it fits, we include commission: more reward for creators who sell, less spend on reach alone. We also handle contracts, NDAs and Partnership Ad rights.
Every brief starts with data: the hooks, messages and formats that converted best in your ads and previous campaigns.
The creator puts it in their own words. The content stays authentic while delivering your message, with the code and link where viewers are ready to buy.
Each creator gets a dedicated code and deep link, created in IDA and connected to your store and tools. Orders are attributed to the right creator.
See revenue, orders and CAC by creator—who sells, who only brings reach and where the next budget should go.
We interpret the numbers before you see them: which creators deliver, which formats decline and when a channel continues generating sales.
Your report shows revenue, CAC and ROAS by creator, channel and month, with our recommendation on what to scale, rebook or stop.
Top-performing creator videos keep running as Partnership Ads, combining the creator’s credibility with your budget.
We secure approval and the ad code, launch in Ads Manager and test whether the creator video beats your current creative. Winners get more budget.
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
Upway liegt vorn.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing.
See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row.
Fresh daily data from the tools you already use.
We pull relevant store and creator data from Shopify every day: orders, discount codes and baskets.
Our KLAR integration keeps your marketing data up to date there, too—without duplicate manual work.
Traffic and engagement analysis across creator campaigns and landing pages, helping you understand your audience’s buying intent.
Model streamer fees, expected concurrent viewers and target CAC before your first Twitch activation.
Enter your budget and goals on the left to see your forecast on the right.
The forecast uses our channel benchmarks from over seven years, more than €100m in influencer spend and over 20,000 campaigns.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
We share our knowledge and experience so you understand the channel as well as we do. The better we can challenge each other’s thinking, the stronger our work—and the results for your brand.
Fresh insights several times a week: lessons from live campaigns on finding creators, writing briefs, calculating engagement rates and comparing channels. More than 50 articles are already available.
Playbooks, guides and studies to build your expertise. Start with our free 192-page Performance Influencer Playbook: channel selection, creator scouting, compensation models, briefing templates and the maths behind CAC and ROAS.
Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns.
We assess your product, audience, margins, creative potential and measurement before launch. Twitch needs the right foundations. If they are missing, we will not recommend an ongoing rollout.
Live integrations, dedicated segments and community activations. The right mix depends on your goals, product and existing content.
We look beyond reach to the metrics that guide budget decisions: concurrent viewers, active chat engagement, in-stream clicks and CAC per integration. IDA connects these to costs and store results.
Your target KPIs, product and margin data, tracking access, and an offer a streamer can credibly explain or demonstrate live.
No. Gaming is a major category, but community fit and a product’s suitability for live demonstration matter most. Tech, food, fitness, entertainment and other digitally focused categories can work too.
Yes. Depending on the service, we handle strategy, selection, outreach, negotiation, briefing, approvals, tracking, reporting and optimisation. You keep control at the agreed approval stages.
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
