---
title: "Glossary"
description: "Influencer marketing terms, explained by Ad Specialist."
canonical: https://www.adspecialist.de/en/glossary/
---

# Glossary

> Influencer marketing terms, explained by Ad Specialist.

Kanonische URL: https://www.adspecialist.de/en/glossary/

- [A/B Test](https://www.adspecialist.de/en/glossary/a-b-test/)
- [Attribution](https://www.adspecialist.de/en/glossary/attribution/)
- [Brand Awareness](https://www.adspecialist.de/en/glossary/brand-awareness/)
- [CAC](https://www.adspecialist.de/en/glossary/cac/)
- [Conversion Rate](https://www.adspecialist.de/en/glossary/conversion-rate/)
- [CPM](https://www.adspecialist.de/en/glossary/cpm/)
- [CPO](https://www.adspecialist.de/en/glossary/cpo/)
- [Creative Briefing](https://www.adspecialist.de/en/glossary/creative-briefing/)
- [Creator](https://www.adspecialist.de/en/glossary/creator/)
- [Creator Economy](https://www.adspecialist.de/en/glossary/creator-economy/)
- [CTR](https://www.adspecialist.de/en/glossary/ctr/)
- [Deinfluencing](https://www.adspecialist.de/en/glossary/deinfluencing/)
- [Engagement Rate](https://www.adspecialist.de/en/glossary/engagement-rate/)
- [Follower](https://www.adspecialist.de/en/glossary/follower/)
- [Gifting](https://www.adspecialist.de/en/glossary/gifting/)
- [Hook](https://www.adspecialist.de/en/glossary/hook/)
- [Impressions](https://www.adspecialist.de/en/glossary/impressions/)
- [Influencer Campaign](https://www.adspecialist.de/en/glossary/influencer-campaign/)
- [Influencer Management](https://www.adspecialist.de/en/glossary/influencer-management/)
- [Influencer Marketing](https://www.adspecialist.de/en/glossary/influencer-marketing/)
- [Instagram Marketing](https://www.adspecialist.de/en/glossary/instagram-marketing/)
- [KPI](https://www.adspecialist.de/en/glossary/kpi/)
- [Link in Bio](https://www.adspecialist.de/en/glossary/link-in-bio/)
- [Macro Influencer](https://www.adspecialist.de/en/glossary/macro-influencer/)
- [Micro Influencer](https://www.adspecialist.de/en/glossary/micro-influencer/)
- [Nano-Influencer](https://www.adspecialist.de/en/glossary/nano-influencer/)
- [Organic Reach](https://www.adspecialist.de/en/glossary/organic-reach/)
- [Paid Amplification](https://www.adspecialist.de/en/glossary/paid-amplification/)
- [Partnership Ads](https://www.adspecialist.de/en/glossary/partnership-ads/)
- [Performance Marketing](https://www.adspecialist.de/en/glossary/performance-marketing/)
- [Reach](https://www.adspecialist.de/en/glossary/reach/)
- [ROAS](https://www.adspecialist.de/en/glossary/roas/)
- [Spark Ads](https://www.adspecialist.de/en/glossary/spark-ads/)
- [Target Audience](https://www.adspecialist.de/en/glossary/target-audience/)
- [TikTok Marketing](https://www.adspecialist.de/en/glossary/tiktok-marketing/)
- [Tracking Link](https://www.adspecialist.de/en/glossary/tracking-link/)
- [Twitch Marketing](https://www.adspecialist.de/en/glossary/twitch-marketing/)
- [UGC](https://www.adspecialist.de/en/glossary/ugc/)
- [Usage Rights](https://www.adspecialist.de/en/glossary/usage-rights/)
- [UTM Parameters](https://www.adspecialist.de/en/glossary/utm-parameters/)
- [Video Views](https://www.adspecialist.de/en/glossary/video-views/)
- [Whitelisting](https://www.adspecialist.de/en/glossary/whitelisting/)
- [YouTube Marketing](https://www.adspecialist.de/en/glossary/youtube-marketing/)