---
title: "CPM"
description: "Cost per mille: the cost for 1,000 reached contacts or impressions."
canonical: https://www.adspecialist.de/en/glossary/cpm/
last-updated: 2026-07-09T00:00:00.000Z
---

# CPM

> Cost per mille: the cost for 1,000 reached contacts or impressions.

Kanonische URL: https://www.adspecialist.de/en/glossary/cpm/

CPM sets costs in relation to 1,000 contacts or impressions. It helps compare reach prices across creators, platforms, and media channels.

## Calculation

CPM equals cost divided by contacts multiplied by 1,000. Depending on reporting, contacts may mean reach, impressions, or views.

Before comparing offers, the base must be clear. A view CPM is not automatically comparable with a reach CPM.

## Use in negotiations

CPM helps classify creator offers and build benchmarks. It should not decide a booking on its own.

A higher CPM can be justified when audience fit, content quality, or conversion likelihood is meaningfully stronger.