Target Audience
The group a campaign is meant to reach and move to action.
Definition
The target audience describes who a campaign is meant to reach, defined by attributes such as age, region, interest and purchase trigger. In influencer marketing it is the starting point of creator selection: what matters is not the size of a community but its overlap with the target audience.
Also known as: Target group, Core audience
From audience to creator selection
A creator's insights show the actual composition of their community by country, age and gender.
A small community with high overlap beats a large one with low overlap.
A common mistake
Audiences get defined by demographics even though the purchase trigger is what explains the decision.
Segmenting by trigger surfaces creators and formats that demographic filters miss.
Through his performance-oriented and effective approach, he has built a reputation as a leading expert and speaker in German e-commerce. In this blog - as well as on LinkedIn and his YouTube channel - he regularly shares valuable insights about data-driven influencer marketing.
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