---
title: "Target Audience"
description: "The group a campaign is meant to reach and move to action."
canonical: https://www.adspecialist.de/en/glossary/target-audience/
last-updated: 2026-08-07T00:00:00.000Z
---

# Target Audience

> The group a campaign is meant to reach and move to action.

Kanonische URL: https://www.adspecialist.de/en/glossary/target-audience/

The target audience describes who a campaign is meant to reach, defined by attributes such as age, region, interest and purchase trigger. In influencer marketing it is the starting point of creator selection: what matters is not the size of a community but its overlap with the target audience.

## From audience to creator selection

A creator's insights show the actual composition of their community by country, age and gender.

A small community with high overlap beats a large one with low overlap.

## A common mistake

Audiences get defined by demographics even though the purchase trigger is what explains the decision.

Segmenting by trigger surfaces creators and formats that demographic filters miss.