---
title: "Tracking Link"
description: "A campaign link that makes clicks, traffic source, and conversions more measurable."
canonical: https://www.adspecialist.de/en/glossary/tracking-link/
last-updated: 2026-07-09T00:00:00.000Z
---

# Tracking Link

> A campaign link that makes clicks, traffic source, and conversions more measurable.

Kanonische URL: https://www.adspecialist.de/en/glossary/tracking-link/

A tracking link contains parameters or redirects that assign campaign contacts to a source. In influencer marketing, it is a foundation for reporting and optimization.

## What it can do

Tracking links show which creator, format, or channel generated traffic.

Combined with analytics, pixels, or shop data, they can support conversion, CPO, and ROAS reporting.

## Limits

Tracking links do not capture every effect. Users may buy later through Google, direct traffic, or another device.

They should be combined with codes, attribution windows, and supporting signals.