YYouTube Influencer Marketing

YouTube Marketing

Marketing through YouTube formats, creator collaborations, ads, or organic video content.

Moritz Lambrecht

Updated: July 9, 2026

Definition

YouTube marketing uses long and short video formats to build demand, trust, and visibility. For brands, YouTube is especially strong when products need explanation, comparison, or demonstration.

Also known as: YouTube Influencer Marketing

Channel strengths

YouTube combines search behavior, long attention, and creator trust. Content can keep working much longer than short-lived feed posts.

For products that need explanation, integrations, reviews, tutorials, and comparison videos are especially relevant.

Measurement

Alongside views and watch time, clicks, voucher-code use, brand search, assisted conversions, and qualitative comments matter.

A good analysis separates short-term conversions from long-term content value.

About the author

Moritz is an expert in data-driven influencer marketing as well as co-founder and CEO of the influencer marketing agency Ad Specialist. Together with his team, he has already implemented over 10,000 influencer campaigns and managed more than €50 million in advertising budgets for customers such as HelloFresh, Emma, Clark, mymuesli and many other well-known e-commerce companies. His focus is on helping e-commerce companies grow profitably through creative and measurable influencer marketing strategies on channels such as YouTube, Instagram and Twitch.

Through his performance-oriented and effective approach, he has built a reputation as a leading expert and speaker in German e-commerce. In this blog - as well as on LinkedIn and his YouTube channel - he regularly shares valuable insights about data-driven influencer marketing.

Learn more about Moritz