--- title: "How We Work – Ad Specialist" description: "From onboarding and potential assessment to testing and scaling: how Ad Specialist turns creators into a reliable acquisition channel." canonical: https://www.adspecialist.de/en/how-we-work/ --- # How We Work – Ad Specialist > From onboarding and potential assessment to testing and scaling: how Ad Specialist turns creators into a reliable acquisition channel. Kanonische URL: https://www.adspecialist.de/en/how-we-work/ ## How we work A clear system where each campaign builds on the last: onboarding, potential assessment, testing and scaling. With transparent CAC, ROI and CLV reporting to help the channel earn its budget. ## Live in 5 weeks With your strongest prospects We build your influencer channel around a clear system designed to perform and scale from the start. We have run these steps thousands of times. That experience is what helps us move quickly and reduce risk. - **Onboarding**: We collect what matters once: your audience and interests, verticals, AOV, CAC and ROAS targets, and previous campaign experience. From that, we create the brief and initial storytelling ideas—the foundation for outreach and the potential assessment. - **Growth potential assessment**: We match your data against over 20,000 campaigns and look for relevant patterns. Then we approach creators: are they interested, available and free of competitor conflicts? You see the findings that form the basis of your campaign plan. - **Testing Roadmap**: We start with the strongest prospects from your potential assessment. Tracking, discount codes, UTM links and IDA are ready, and creators are briefed. The goal: maximum learning with only the budget needed, optimised each month against your KPIs. Then we build on what works. - **Scaling**: We analyse why certain creators, platforms and verticals perform better, then find similar opportunities. Winners get more budget. Meta Ads and influencer-generated creative support the lower funnel while we continue scouting new creators. ## What we need from you We handle the rest We take care of scouting, negotiation, briefing, booking and reporting. We need four things from you. - **Your target KPIs**: Your CAC and ROAS targets, audience, AOV and previous campaign experience. We collect them once during onboarding. - **Access to store and tracking data**: So discount codes and UTM links can attribute each order to the right campaign. - Products for creators - **A dedicated approval contact**: You approve every proposed creator, with the video, expected views, costs and audience in front of you. ## End the influencer tool chaos Make IDA your *single source of truth* IDA is our own analytics software. It combines store and platform data to calculate CAC, ROI and CLV for every campaign, down to each creator. Budget decisions follow performance, not gut feel. IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing. - **Every campaign at a glance**: See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row. - **Your performance, day by day**: Monthly spend, conversions, net revenue, cost per new customer, ROAS, sessions and cost per session. Every metric sits beside your target. - **Performance at creator level**: Analyse individual creators: conversions and sessions over time, by month or day. Basket analysis adds top products, new customer share and order value. - **Stay in control of your budget**: See what is planned, spent and left. Compare annual average CAC and ROAS with your targets, broken down by platform and month. - **Attribute every order**: Each creator gets a dedicated discount code and UTM link. Both stay in sync with your store, so orders are attributed to the right campaign. - **No creator booking without your approval**: Review each proposed creator with the video, expected views, CPM, costs, deliverables and audience. Approve, save as a backup or decline in a click. - **Down to each creator**: Costs, conversions and revenue for every placement—not just a channel average. - **Forecast before you spend**: Response rates, verticals and budget recommendations from your potential assessment, before you invest a euro. - **Your numbers. Your systems.**: Store data, tracking codes and platform reports, all in one place. ## Want to run the channel in-house? We will build it with your team - Your team follows the same three phases we use to build every channel and takes ownership step by step. We stay as your sparring partner, review decisions and share insights from current bookings. - The foundation is the Creator Learning Suite—the training we use for our own team. Add the 192-page Performance Influencer Playbook, with briefing templates and the maths behind CAC and ROAS. ## You do not have to commit today Start with the potential assessment. In four weeks, you will have response rates, suitable verticals and a budget recommendation. If the result is negative, we stop there: no retainer or ongoing commitment. ## Your questions Answered - **What budget do we need?**: There is no one-size-fits-all answer. We work with your circumstances and available budget, aiming for useful results and maximum learning with the smallest sensible investment. Typically, that means €5,000–10,000 per month plus our agency fee or retainer. We test creator formats and audiences to identify the strongest sales drivers. First, the potential assessment evaluates the opportunity before campaign budget is committed. When the channel proves its value, you can scale investment with confidence. - **How soon will we see results?**: After four weeks, you receive the potential assessment: response rates, suitable verticals and a budget recommendation. During the first three months of testing, we typically identify the first top performers that meet your KPIs. From month four, we scale what works. - **What do you need from us?**: Your target KPIs, access to store and tracking data, products for creators and a dedicated approval contact. We handle scouting, negotiation, briefing, booking and reporting. - **How do you measure what creators deliver?**: With IDA, our own analytics software. It combines codes, UTM links, store data and platform reports to calculate CAC, ROI and CLV for every placement and creator. That shows us where more budget is justified. - **What if the potential assessment is negative?**: We stop there. You receive the results—response rates, verticals and audiences—plus an honest recommendation, even if it is not to build the channel right now. No retainer. No ongoing commitment. - **Do you work with competitors in our category?**: Not at the same time. We represent one brand per category, keeping creator relationships, pricing and data exclusive. We check availability during the first call. ## Ready to build a profitable influencer marketing channel with us?