A clear system where each campaign builds on the last: onboarding, potential assessment, testing and scaling. With transparent CAC, ROI and CLV reporting to help the channel earn its budget.
We hear this in almost every first call. And this is what changes once influencer marketing gets a system.
Constant creative testing on Meta and growing dependence on it
One-off influencer campaigns with changing agencies and no shared learning
Incomplete tracking and no reliable proof of influencer marketing ROI
Random creator selection with no repeatable approach
Rising Meta and Google costs and falling profitability
Internal scepticism: “Influencer marketing doesn't scale.”
A new, predictable acquisition channel beyond Meta and Google
A defined three-phase system where every campaign builds on the last
Clear CAC, ROI and CLV reports that help the channel earn its budget
Creator selection and forecasts based on data instead of gut feeling
Lower new-customer costs as every campaign adds learning
Proven scalability and an established channel that strengthens Meta and Google
Each phase builds on the last. That's how first tests turn into a channel that scales predictably.
Audience and KPI matching, creator outreach and a report after four weeks.
Creator strategy, testing different levers, tracking and full service.
Scaling top performers, new testing approaches and platform diversification.
We build your influencer channel around a clear system designed to perform and scale from the start. We have run these steps thousands of times. That experience is what helps us move quickly and reduce risk.
We collect what matters once: your audience and interests, verticals, AOV, CAC and ROAS targets, and previous campaign experience. From that, we create the brief and initial storytelling ideas—the foundation for outreach and the potential assessment.
We match your data against over 20,000 campaigns and look for relevant patterns. Then we approach creators: are they interested, available and free of competitor conflicts? You see the findings that form the basis of your campaign plan.
We start with the strongest prospects from your potential assessment. Tracking, discount codes, UTM links and IDA are ready, and creators are briefed. The goal: maximum learning with only the budget needed, optimised each month against your KPIs. Then we build on what works.
We analyse why certain creators, platforms and verticals perform better, then find similar opportunities. Winners get more budget. Meta Ads and influencer-generated creative support the lower funnel while we continue scouting new creators.
We take care of scouting, negotiation, briefing, booking and reporting. We need four things from you.
Your CAC and ROAS targets, audience, AOV and previous campaign experience. We collect them once during onboarding.
So discount codes and UTM links can attribute each order to the right campaign.
For seeding and campaigns you ship products from your store to the creators. That way they can test them first and have something to promote.
You approve every proposed creator, with the video, expected views, costs and audience in front of you.
From scouting, negotiations and contracts to briefs, IDA tracking connected to your tools, campaign analysis, regular reporting and paid amplification.
We choose creators for their ability to drive purchases. Conversion, CAC and basket data from over 20,000 campaigns show us who has already sold to your audience.
You get a shortlist with a rationale for each creator, expected views and target CAC. You decide. We book.
We negotiate fees, formats, timelines and usage rights against real benchmarks. Ongoing bookings show us what a fair CPM looks like—and when a placement can pay off.
Where it fits, we include commission: more reward for creators who sell, less spend on reach alone. We also handle contracts, NDAs and Partnership Ad rights.
Every brief starts with data: the hooks, messages and formats that converted best in your ads and previous campaigns.
The creator puts it in their own words. The content stays authentic while delivering your message, with the code and link where viewers are ready to buy.
Each creator gets a dedicated code and deep link, created in IDA and connected to your store and tools. Orders are attributed to the right creator.
See revenue, orders and CAC by creator—who sells, who only brings reach and where the next budget should go.
We interpret the numbers before you see them: which creators deliver, which formats decline and when a channel continues generating sales.
Your report shows revenue, CAC and ROAS by creator, channel and month, with our recommendation on what to scale, rebook or stop.
Top-performing creator videos keep running as Partnership Ads, combining the creator’s credibility with your budget.
We secure approval and the ad code, launch in Ads Manager and test whether the creator video beats your current creative. Winners get more budget.
You approve the creator budget. Everything a booking needs is on us.
Creator selection based on conversion rates, CAC and basket size from over 20,000 campaigns.
Negotiation, briefings, codes and UTM setup, product orders, content approvals and all invoicing.
Every campaign broken down to the individual creator, with all your data updated daily.
Weekly scouting updates and clear reports from the same dedicated contacts, every time.
New tests every month, based on your own data instead of bookings based purely on gut feeling.
Access to the very same training we use internally to onboard and build up our own team.
Long-term creator partnerships, fully managed, including co-branded product launches and ads.
New platforms and new markets, diversified early as soon as your own data clearly supports it.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing.
See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row.
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
Upway liegt vorn.
There is no one-size-fits-all answer. We work with your circumstances and available budget, aiming for useful results and maximum learning with the smallest sensible investment. Typically, that means €5,000–10,000 per month plus our agency fee or retainer. We test creator formats and audiences to identify the strongest sales drivers. First, the potential assessment evaluates the opportunity before campaign budget is committed. When the channel proves its value, you can scale investment with confidence.
After four weeks, you receive the potential assessment: response rates, suitable verticals and a budget recommendation. During the first three months of testing, we typically identify the first top performers that meet your KPIs. From month four, we scale what works.
Your target KPIs, access to store and tracking data, products for creators and a dedicated approval contact. We handle scouting, negotiation, briefing, booking and reporting.
With IDA, our own analytics software. It combines codes, UTM links, store data and platform reports to calculate CAC, ROI and CLV for every placement and creator. That shows us where more budget is justified.
We stop there. You receive the results—response rates, verticals and audiences—plus an honest recommendation, even if it is not to build the channel right now. No retainer. No ongoing commitment.
Not at the same time. We represent one brand per category, keeping creator relationships, pricing and data exclusive. We check availability during the first call.
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
