Finally, a clear view of your influencer campaign performance—and a reliable foundation for continuous optimisation and profitable scaling.
Live sync
Your reports track Meta and Google performance to the cent. Creators barely appear. That leaves influencer marketing fighting for budget—even when it has the greatest impact across your mix.
Codes and links in spreadsheets that lag behind the store
Creators barely appear in last-click reports because purchases happen days after the video
A channel average that mixes strong and weak placements
Codes on coupon sites distort results, usually unnoticed
Influencer marketing loses the internal budget discussion
Top performers get lost in day-to-day work and are not booked again
Influencer marketing loses the internal budget race against Meta and Google
A code and UTM link per creator, synced with your store
Daily assessment of every placement, including delayed conversions
CAC and ROAS per creator, measured against your targets
Unusual code activity stands out immediately
Numbers you can take to your leadership team
Compare creators at a glance and move budget to the ones who sell
Numbers you can take to management, placement by placement
„With IDA, we see new-customer ROAS and CAC for every placement instead of guessing from a channel average. That showed us creators perform as well as Meta and Google. The channel now gets more budget.“
Tjorven NoltingHead of Growth, HensslersFresh daily data from the tools you already use.
We pull relevant store and creator data from Shopify every day: orders, discount codes and baskets.
Our KLAR integration keeps your marketing data up to date there, too—without duplicate manual work.
Traffic and engagement analysis across creator campaigns and landing pages, helping you understand your audience’s buying intent.
„IDA is our single source of truth for influencer marketing. Everything is visual and available at a glance, including historical figures. We can see immediately that campaigns are performing, even when the store is having a slower period.“
Pauline BrodaMarketing, emma & noahEvery placement runs through IDA—before booking, while live and during analysis.
Every creator proposal includes expected views, effective CPM and total cost in IDA. You approve each proposal yourself.
A long-standing top performer. The channel is small, but the audience is an exact fit and CAC stayed below your target on both bookings.
See who actually watches each proposed creator—not just how many people follow them.
Every proposal comes with a forecast: approve it, save it as a backup or decline it.
From creator proposals and tracking to analysis: see how IDA works day to day.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Attribution tools distribute revenue across channels. IDA examines one channel—creators—down to each placement. They work alongside each other.
„I used to search through countless folders and spreadsheets. Now bookings, codes, approvals and results are all in one place. IDA is so intuitive that I use it almost daily and know exactly where our budget stands.“
Sabine KretschmarFounder, LieblingskorbNew customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
Upway liegt vorn.
„IDA is so much clearer than anything we used before. We see CAC and ROAS for each creator and use them to decide who to rebook. That makes spending our creator budget genuinely enjoyable.“
Mikael TasCEO, twenty:threeIDA compares creators by conversions, revenue, CAC and ROAS for every placement, tracked daily from launch. Creators who only deliver reach stand out immediately.
Each placement shows its costs, conversions and revenue against your target CAC. You see individual creators, not just a channel average.
Channel averages hide which placements earn their keep. IDA measures each creator’s CAC and ROAS, helping you move budget where it pays off.
Codes do not capture everything—for example, when customers buy a different product. We assess daily performance and delayed conversions for each placement, using an attribution model that includes repeat purchases where needed.
Because codes stay synced with your store, unusual redemptions are visible. Those orders can distort a creator’s results, so we do not judge performance from code revenue alone.
No. IDA measures the creator channel at placement level alongside your existing setup. Our KLAR integration keeps that data current there too.
Access to your store. Orders, discount codes and baskets sync daily from Shopify. We connect Google Analytics and KLAR, and each creator gets a dedicated code and UTM link.
IDA is included in our full-service offering. Standalone use has a one-off setup fee and a monthly licence. We discuss the details during the demo.
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
