--- title: "IDA: Creator Campaign Tracking & Analytics – Ad Specialist" description: "Meet IDA, Ad Specialist’s software for creator bookings, approvals, tracking and performance analysis. Measure CAC and ROAS for every placement." canonical: https://www.adspecialist.de/en/ida/ --- # IDA: Creator Campaign Tracking & Analytics – Ad Specialist > Meet IDA, Ad Specialist’s software for creator bookings, approvals, tracking and performance analysis. Measure CAC and ROAS for every placement. Kanonische URL: https://www.adspecialist.de/en/ida/ ## The analytics software for influencer marketing Finally, a clear view of your influencer campaign performance—and a reliable foundation for continuous optimisation and profitable scaling. ## These clients already see the impact of IDA ## Creators make an impact But can you see it clearly? Your reports track Meta and Google performance to the cent. Creators barely appear. That leaves influencer marketing fighting for budget—even when it has the greatest impact across your mix. With IDA, we see new-customer ROAS and CAC for every placement instead of guessing from a channel average. That showed us creators perform as well as Meta and Google. The channel now gets more budget. ## We optimise from your data Not our gut feeling Fresh daily data from the tools you already use. - **Shopify**: We pull relevant store and creator data from Shopify every day: orders, discount codes and baskets. - **KLAR**: Our KLAR integration keeps your marketing data up to date there, too—without duplicate manual work. - **Google Analytics**: Traffic and engagement analysis across creator campaigns and landing pages, helping you understand your audience’s buying intent. IDA is our single source of truth for influencer marketing. Everything is visual and available at a glance, including historical figures. We can see immediately that campaigns are performing, even when the store is having a slower period. ## From proposal to analysis One connected platform Every placement runs through IDA—before booking, while live and during analysis. - **Make data-led decisions instead of chasing follower counts**: Every creator proposal includes expected views, effective CPM and total cost in IDA. You approve each proposal yourself. - **No more incorrect or inactive codes**: Creator codes and UTM links are ready before launch and synced with your store. Then track each booking day by day. - **CAC and ROAS for every creator**: See what each creator actually sells, measured against your targets and including the effect after launch. ## See IDA in action Take a tour of the platform From creator proposals and tracking to analysis: see how IDA works day to day. ## IDA vs. attribution tools Attribution tools distribute revenue across channels. IDA examines one channel—creators—down to each placement. They work alongside each other. I used to search through countless folders and spreadsheets. Now bookings, codes, approvals and results are all in one place. IDA is so intuitive that I use it almost daily and know exactly where our budget stands. ## Results that matter Beyond reach New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers. IDA is so much clearer than anything we used before. We see CAC and ROAS for each creator and use them to decide who to rebook. That makes spending our creator budget genuinely enjoyable. ## Your questions about IDA - **Which creators actually sell?**: IDA compares creators by conversions, revenue, CAC and ROAS for every placement, tracked daily from launch. Creators who only deliver reach stand out immediately. - **What is our real CAC per creator?**: Each placement shows its costs, conversions and revenue against your target CAC. You see individual creators, not just a channel average. - **Where are we wasting budget?**: Channel averages hide which placements earn their keep. IDA measures each creator’s CAC and ROAS, helping you move budget where it pays off. - **What if customers order without a code?**: Codes do not capture everything—for example, when customers buy a different product. We assess daily performance and delayed conversions for each placement, using an attribution model that includes repeat purchases where needed. - **Are our codes being used on coupon sites?**: Because codes stay synced with your store, unusual redemptions are visible. Those orders can distort a creator’s results, so we do not judge performance from code revenue alone. - **Do we need to replace our attribution tool?**: No. IDA measures the creator channel at placement level alongside your existing setup. Our KLAR integration keeps that data current there too. - **What data does IDA need?**: Access to your store. Orders, discount codes and baskets sync daily from Shopify. We connect Google Analytics and KLAR, and each creator gets a dedicated code and UTM link. - **What does IDA cost?**: IDA is included in our full-service offering. Standalone use has a one-off setup fee and a monthly licence. We discuss the details during the demo. ## No time for a call? Tell us a little about your business Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.