Resources
Video courses
Our influencer system on demand: every learning video from our YouTube channel, from creator selection to analysis. For teams that want to build the channel themselves.
- Step 1Finding creatorsPick the right channelScout creators by audienceReal followers with buying power?Add to shortlistDrop
- Step 2Negotiation & contractsReach out the right waySet a price anchorPrice fits your target?Draw up the contractRenegotiate
- Step 3Briefing & contentBriefing from hook to CTAApprove content before postingPick the format per channel
- Step 4Tracking & KPIsTrack data cleanlyEvaluate the campaign properlyCAC on target?Scale the winnersFind the mistake, test again
Who the coursesare made for
For online shops that want to build influencer marketing in-house, without an agency. You want to take the first steps yourselves, gather your own learnings and know what matters before the first budget goes out.
| Starting point | Fits the courses |
|---|---|
| You run an online shop or a D2C brand. | Ja |
| You want to build influencer marketing in-house, without an agency. | Ja |
| You are just starting out and want to set up your first campaigns yourselves. | Ja |
| You want to gather your own learnings before you release bigger budgets. | Ja |
| Someone on your team is taking over the channel and needs a system for it. | Ja |
| You want influencer marketing as a predictable performance channel, not gut feeling. | Ja |
| You want to become less dependent on Meta and Google. | Ja |
What could creators do for your business?
- 50 minutes
- Analysis & strategy
- Investment & outcomes
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Our learning videosFrom creator selection to analysis
Filter by the topic you care about right now. Every video plays right here on the page. The videos are in German.
Everything in writingOur guides & playbooks
The videos show you the system, our guides give you the templates. Available now: the Performance Influencer Playbook, 192 pages with everything we use to train our own team. More guides are in the works. Free for online stores, you request access on the guides page.
Creator scouting and vetting on real profiles
Compensation models and negotiation anchors
Briefing templates and partnership ads
The maths behind CAC and ROAS
No time for a call?Tell us a little about your business
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
- No meeting required
- Initial assessment by email
- A reply within 24 hours