Rising CAC
When every new Meta customer costs more, increasing the budget is not the answer. A dedicated creator channel builds on each campaign’s results to lower acquisition costs.
Three ways we reduce customer acquisition costs instead of simply increasing spend.
CAC by creator
Channel averages hide which placements earn their keep. IDA measures each creator’s CAC and ROAS, helping you move budget where it pays off.
Budget follows CAC
More budget should not mean more of the same. Review monthly budget, spend, CAC and ROAS against your targets, then decide where the next euro goes.
Every campaign teaches the next
One-off campaigns start from scratch. Our bookings build on previous data, including delayed conversions, to improve acquisition costs with each round.
Meta reported price-per-ad increases of 10% in 2024 and 9% in 2025, followed by 12% in Q2 2026. Adding budget alone means paying more for the same reach.
Increase budget until ROAS drops
Success measured as a channel average
Individual campaigns that start from scratch every time
Rising Meta costs and falling profitability
Creator prices based on reach rather than target CAC
Good creator videos run once, then disappear
Budget follows CAC, creator by creator
CAC, revenue and ROAS down to each creator
Every campaign builds on the previous campaign's data
Lower new-customer costs as every campaign adds learning
Fixed fee, commission or both, calculated backwards from target CAC
Winning content keeps running as partnership ads with agreed usage rights
Three phases, with each booking informed by the last and your target CAC as the benchmark.
We start with your economics: order value, CAC and ROAS targets, and previous campaigns. That defines what a new customer can cost and lets us work backwards to creator pricing.
We match your data against over 20,000 campaigns and approach hundreds of creators. After four weeks, you have response rates, suitable verticals and a budget recommendation—before placement spend begins.
Every creator gets a code and UTM link synced with your store. See placement-level CAC instead of a channel average that mixes good and poor bookings.
We include delayed conversions day by day and aim to learn as much as possible with only the budget needed. At Duschbrocken, that meant spending roughly a third of the budget in the first six months.
Results below target CAC earn more budget. We rebook top creators, find similar profiles and extend the best videos through Partnership Ads, which Meta reports deliver an average 19% lower CPA.
At emma & noah, cost per order fell from €41 to €19 in six months. Duschbrocken’s fell from €38 in testing to €25 in H1 2025. Its €16 target was not reached at channel-average level.
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
Upway liegt vorn.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Influencer marketing strengthens the middle of the funnel. Partnership Ads drive the lower funnel. TikTok Shop adds revenue and awareness.
Bring your influencer and affiliate programmes together. We replace fragmented workflows with real creator relationships and clear business impact. Booking decisions draw on conversion data from over 20,000 campaigns. In IDA, every code and order shows you who drives sales and who only drives views.
Performance by Audience
Scouting & audience fit
We scout for your audience, test interest during the potential assessment and use IDA to see who actually buys.
As featured in
Enter budget, order value and target KPI. Estimate new customers, CAC and ROI before your first creator booking.
Enter your budget and goals on the left to see your forecast on the right.
The forecast uses our channel benchmarks from over seven years, more than €100m in influencer spend and over 20,000 campaigns.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Not from the first booking. The channel needs a paid learning phase and some months will cost more. Duschbrocken’s monthly test CAC ranged from €20 to €117 before reaching €25 in H1 2025. Top performers typically emerge within the first three months; scaling starts from month four.
No creator is booked without your approval. Each IDA proposal shows expected views, effective CPM and total cost. We rebook creators who meet your target CAC. Reach alone does not earn more budget.
We focus on the creator layer: strategy, selection, production, rights, Partnership Ads and creative reporting. Paid extends the creator channel. We agree the precise media-buying scope with your team or performance agency.
It determines what you can afford to pay for a new customer. We collect AOV, CAC and ROAS targets during onboarding and work backwards to creator pricing. A roughly €30 Duschbrocken basket has different economics from an Upway order above €1,000.
Typically €5,000–10,000 per month plus a retainer. We start with the smallest sensible budget and increase it when results justify it. First, the potential assessment tests the opportunity. If it is negative, we stop there.
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
