Creative fatigue
More studio shoots alone will not solve creative fatigue. We supply fresh assets from real creator bookings, with usage rights secured and Partnership Ads ready.
Nielsen attributes 56% of digital campaign sales lift to creative. Yet creative supply tends to break down in three places.
The testing treadmill
Meta recommends genuinely different visuals, messages and formats. In-house teams often produce variations of one shoot. We bring fresh hooks from active creator campaigns.
Production at capacity
A handful of high-effort brand assets with long approval cycles cannot support your spend. We build a reliable pipeline of IGC, UGC and Partnership Ads.
Winners forced to stop
A winning video stops after 30 days because the rights expire. We agree duration, channels and paid usage before booking.
Both end up in Ads Manager. The difference is how new messages are continuously created, tested and improved.
A small number of elaborate brand assets
Individual productions with lengthy approval rounds
The brand talks about itself
The finished asset is tested against audiences
Usage rights agreed only after production
Distribution only through the brand account
A steady flow of new creators, hooks, offers and perspectives
A predictable pipeline of IGC, UGC and reusable modules
Creators show product benefits in real everyday situations
Hook, creator, format and offer assessed separately
Terms, channels and paid usage agreed before filming
Partnership ads distributed through the creator's handle
Three phases turn ongoing creator bookings into a steady supply of tested assets.
We turn audience insight, product benefits, objections and campaign data into creative hypotheses. Every asset gets a funnel role and a measurable test question before production.
At the same time, we approach hundreds of relevant creators and agree paid rights. After four weeks, you have response rates, suitable verticals and a budget recommendation.
We test different openings from the same video. Hooks that hold more viewers earn budget. IGC, UGC and Partnership Ads run alongside each other, each with a clear purpose.
Creator videos reveal your audience’s language. For WetterOnline, we transcribed content and used it to develop Meta ad headlines. Comments show which objections the next brief needs to answer.
Budget moves to assets with the best CAC. Winning videos continue as Partnership Ads through creator handles, with rights already agreed at booking.
Patterns guide the next production cycle: which hook attracts new customers, which creator sells and which message works. New variants build on evidence, instead of starting the brief again.
Not every creator video works as an ad. We choose platforms and formats based on where your audience buys and what creative your ad account needs.
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
Upway liegt vorn.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Influencer marketing strengthens the middle of the funnel. Partnership Ads drive the lower funnel. TikTok Shop adds revenue and awareness.
Bring your influencer and affiliate programmes together. We replace fragmented workflows with real creator relationships and clear business impact. Booking decisions draw on conversion data from over 20,000 campaigns. In IDA, every code and order shows you who drives sales and who only drives views.
Performance by Audience
Scouting & audience fit
We scout for your audience, test interest during the potential assessment and use IDA to see who actually buys.
As featured in
Three stories from a single booking. With usage rights cleared, one collaboration keeps feeding fresh material into your ad account.
cathy.marylouCollaboration for emma & noah
We focus on creator strategy, selection, production, rights, Partnership Ads and creative reporting. We do not buy media for brand-produced creative. Exact scope is agreed with your team or performance agency.
That depends on spend, audience breadth, product and creative fatigue. We derive variants and production cadence from your data and initial tests, rather than promise an arbitrary volume. Ongoing bookings keep adding to the pipeline.
Yes. Duration, channels and paid use are agreed in the contract before filming. Creators also provide the Partnership Ad code. We review existing posts too and recommend what to test, extend or produce again.
We review hook and hold rates, clicks, conversions, acquisition costs, revenue and the asset’s funnel role. IDA connects the data to each creator. We look for learning we can repeat in the next production cycle.
A typical starting point is €5,000–10,000 per month plus a retainer. First comes a four-week potential assessment identifying suitable creators and formats. If the numbers do not support the opportunity, we stop without a retainer or ongoing commitment.
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
