Team without a system
Building influencer marketing in-house often means paying for every lesson yourself. We give your team a system, benchmarks and support from over 20,000 campaigns.
Teams starting from scratch face the lessons we learned over 7 years—but pay for them from their own campaign budgets.
Starting from zero
Every channel needs a paid learning phase. Without experience, it takes longer, and selection, briefing and pricing mistakes cost you.
Underestimating the workload
Scouting, outreach, contracts, shipping, briefing and tracking. If one part fails, a whole campaign can deliver no return.
No benchmarks
What should a placement cost? What CAC is realistic? Without reference points, instinct replaces repeatable decisions.
Even major advertisers use specialists: 82% of ANA members have an in-house agency, yet 92% still work with external agencies. We give your team the system we use ourselves.
Individual campaigns that don't build on each other
Creator selection based on reach and intuition
Price negotiations without market benchmarks
Discount codes without creator-level analysis
Usage rights discussed once the video is already live
Budget spent before the channel's potential is clear
A three-phase system where every campaign adds learning
Creator selection using data from over 20,000 campaigns
Current booking prices as the benchmark
A code and UTM link per creator, analysed in IDA
Usage rights agreed at booking
Forecast and budget recommendation before the first euro is spent
Your team follows our three channel-building phases and takes ownership step by step.
We assess where you stand: past tests, successful creators, platforms and verticals, plus your audience, AOV, CAC and ROAS targets.
We match that with over 20,000 campaigns. Your team sees how we approach and assess creators. After four weeks, they receive response rates, verticals and a budget recommendation.
Your team runs the first tests with us: briefing, negotiation, approval and creator-level codes and UTM links. The aim is maximum learning with the smallest sensible spend.
We measure each booking in IDA against CAC, ROI and CLV so your team learns to decide from performance, not reach.
Your team increasingly plans and evaluates independently: why do certain creators, platforms and verticals work, and where can similar performers be found? Winners earn more budget.
We remain your sparring partner, reviewing decisions and sharing insights from live bookings—as we do while training WetterOnline’s international teams.
The same work we do in every campaign, learned through practice and our materials.
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
Upway liegt vorn.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
As featured in
Six videos that take your team from creator selection to scaling. Each one plays right here; the rest are in the video courses.
Stores with an influencer team whose campaigns are not yet acquiring customers reliably. If nobody will own the channel internally, full service is usually a better fit.
Set target KPIs, scout and approach creators, negotiate, brief, track and assess CAC and ROAS. We stay involved until your team can make those decisions confidently.
It depends on your starting point. The framework is a four-week assessment, first top performers typically within three months of testing, and scaling from month four. We agree your team’s level of ownership in the first conversation.
Typically €5,000–10,000 per month for creators, plus our fee or retainer. We aim to maximise learning with the smallest sensible spend. The potential assessment checks viability before campaign budget is committed.
When you do not want to manage the channel permanently in-house. Some stores deliberately use specialist agencies for each channel, as MagicHolz has since 2021. We then handle the entire operation, from scouting to reporting.
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
