Reliant on Meta & Google
When almost every new customer comes from Meta and Google, their auctions control your growth. We build creators into a second, predictable acquisition channel.
As long as one channel carries your growth, its prices dictate your margins. Without a second source of customers, your only option is to keep spending more there.
Ad prices keep rising
Meta reported a 10% increase in price per ad in 2024 and 9% in 2025. Creators reach new buyers: over 75% of Duschbrocken's YouTube buyers were new customers.
More budget same competition
Spending more in the same channel just makes the same competition more expensive. That was Oatsome's starting point. We allocate budget to a second channel and measure it against your target every month.
Creators remain a side project
One-off campaigns without tracking leave you with nothing to learn from. The channel stays an experiment. We track every campaign in IDA against your target CAC, down to each creator.
Most stores respond to rising costs by increasing Meta spend or running a quick influencer test. Neither changes where their new customers come from.
More Meta and Google budget until ROAS drops
A test with a few influencers, followed by a pause
Creators selected by follower count and intuition
Success measured by reach and likes
Budget spent before the channel's potential is clear
Influencer marketing remains a side project
A second acquisition channel alongside Meta and Google
A three-phase system where every campaign builds on the last
Creators selected for purchase impact, informed by over 20,000 campaigns
Success measured by CAC and new customers per creator
A potential analysis checks viability upfront
An established channel that also strengthens Meta and Google
We treat creators as a channel, with a defined system that measures results from week one.
We match your audience, average order value and target CAC against our database of over 20,000 campaigns. Then we approach several hundred creators in your category.
After four weeks, you get response rates, relevant verticals and a budget recommendation. If the channel doesn't look viable for you, we stop there. No retainer, no commitment.
From week five, we launch with the strongest creators identified in the analysis. Each gets a unique discount code and UTM link. The aim: learn as much as possible with as little budget as necessary.
For MagicHolz, we tested YouTube, Instagram, Twitch and print for around three months. Then we focused on gaming, outdoor and sports — the areas where the numbers worked.
From month four, we put more budget behind what works. We analyse why certain creators, platforms and verticals perform better, then find creators with similar profiles to the top performers.
That's how a test becomes an established channel. At MagicHolz, creators' share of the push-marketing budget grew from 23% in 2023 to 53% in 2024. At Duschbrocken, creators eventually brought in almost one in five new customers.
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
Upway liegt vorn.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Influencer marketing strengthens the middle of the funnel. Partnership Ads drive the lower funnel. TikTok Shop adds revenue and awareness.
Bring your influencer and affiliate programmes together. We replace fragmented workflows with real creator relationships and clear business impact. Booking decisions draw on conversion data from over 20,000 campaigns. In IDA, every code and order shows you who drives sales and who only drives views.
Performance by Audience
Scouting & audience fit
We scout for your audience, test interest during the potential assessment and use IDA to see who actually buys.
As featured in
From scouting, negotiations and contracts to briefs, IDA tracking connected to your tools, campaign analysis, regular reporting and paid amplification.
We choose creators for their ability to drive purchases. Conversion, CAC and basket data from over 20,000 campaigns show us who has already sold to your audience.
You get a shortlist with a rationale for each creator, expected views and target CAC. You decide. We book.
We negotiate fees, formats, timelines and usage rights against real benchmarks. Ongoing bookings show us what a fair CPM looks like—and when a placement can pay off.
Where it fits, we include commission: more reward for creators who sell, less spend on reach alone. We also handle contracts, NDAs and Partnership Ad rights.
Every brief starts with data: the hooks, messages and formats that converted best in your ads and previous campaigns.
The creator puts it in their own words. The content stays authentic while delivering your message, with the code and link where viewers are ready to buy.
Each creator gets a dedicated code and deep link, created in IDA and connected to your store and tools. Orders are attributed to the right creator.
See revenue, orders and CAC by creator—who sells, who only brings reach and where the next budget should go.
We interpret the numbers before you see them: which creators deliver, which formats decline and when a channel continues generating sales.
Your report shows revenue, CAC and ROAS by creator, channel and month, with our recommendation on what to scale, rebook or stop.
Top-performing creator videos keep running as Partnership Ads, combining the creator’s credibility with your budget.
We secure approval and the ad code, launch in Ads Manager and test whether the creator video beats your current creative. Winners get more budget.
No, it complements them. The goal is a second acquisition channel so your growth no longer depends on a single auction. As we scale, we also extend strong creator videos into the lower funnel through Meta Ads.
The potential analysis is ready after four weeks, with first placements running from week five. The first top performers typically emerge during the first three months, and we scale from month four. After just over a year, creators accounted for almost one in five new customers at Duschbrocken.
Typically €5,000–€10,000 per month plus a retainer. That lets us test creators, formats and audiences to find what works for you. We increase the budget only once the channel pays off.
A single test with a few creators tells you little about the channel. Often the tracking, platform choice or time to learn is missing. We start with a potential analysis and measure every placement in IDA against your target CAC. BlueBrixx had ruled out influencer marketing for months. Its first placement delivered 1,575 conversions at a €5 CAC after one month.
The analysis and testing data decide. At Hensslers, 88% of the budget went to YouTube; for MagicHolz, Twitch delivered the lowest CAC in 2024. We test several platforms and move budget to where your new customers cost least.
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
