--- title: "Grow beyond Meta & Google – Ad Specialist" description: "Build creators into a second acquisition channel alongside Meta and Google. A four-week potential analysis, backed by data from over 20,000 campaigns." canonical: https://www.adspecialist.de/en/loesungen/neuer-wachstumskanal/ --- # Grow beyond Meta & Google – Ad Specialist > Build creators into a second acquisition channel alongside Meta and Google. A four-week potential analysis, backed by data from over 20,000 campaigns. Kanonische URL: https://www.adspecialist.de/en/loesungen/neuer-wachstumskanal/ ## One channel carries all your growth That's a risk, not a plan When almost every new customer comes from Meta and Google, their auctions control your growth. We build creators into a second, predictable acquisition channel. ## The cost of standing still Every month gets more expensive As long as one channel carries your growth, its prices dictate your margins. Without a second source of customers, your only option is to keep spending more there. - **Ad prices keep rising**: Meta reported a 10% increase in price per ad in 2024 and 9% in 2025. Creators reach new buyers: over 75% of Duschbrocken's YouTube buyers were new customers. - **More budget, same competition**: Spending more in the same channel just makes the same competition more expensive. That was Oatsome's starting point. We allocate budget to a second channel and measure it against your target every month. - **Creators remain a side project**: One-off campaigns without tracking leave you with nothing to learn from. The channel stays an experiment. We track every campaign in IDA against your target CAC, down to each creator. ## The obvious response falls short More of the same costs more Most stores respond to rising costs by increasing Meta spend or running a quick influencer test. Neither changes where their new customers come from. ## Our approach Build a second channel in three phases We treat creators as a channel, with a defined system that measures results from week one. - **Growth potential assessment**: We match your audience, average order value and target CAC against our database of over 20,000 campaigns. Then we approach several hundred creators in your category. After four weeks, you get response rates, relevant verticals and a budget recommendation. If the channel doesn't look viable for you, we stop there. No retainer, no commitment. - **Testing**: From week five, we launch with the strongest creators identified in the analysis. Each gets a unique discount code and UTM link. The aim: learn as much as possible with as little budget as necessary. For MagicHolz, we tested YouTube, Instagram, Twitch and print for around three months. Then we focused on gaming, outdoor and sports — the areas where the numbers worked. - **Scaling**: From month four, we put more budget behind what works. We analyse why certain creators, platforms and verticals perform better, then find creators with similar profiles to the top performers. That's how a test becomes an established channel. At MagicHolz, creators' share of the push-marketing budget grew from 23% in 2023 to 53% in 2024. At Duschbrocken, creators eventually brought in almost one in five new customers. ## Results that matter Beyond reach New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers. ## Ready to build a profitable influencer marketing channel with us? ## Our influencer scaling system Three connected drivers of growth Influencer marketing strengthens the middle of the funnel. Partnership Ads drive the lower funnel. TikTok Shop adds revenue and awareness. - **Influencer marketing**: Bring your influencer and affiliate programmes together. We replace fragmented workflows with real creator relationships and clear business impact. Booking decisions draw on conversion data from over 20,000 campaigns. In IDA, every code and order shows you who drives sales and who only drives views. - **Meta Ads Suite**: Fight creative fatigue on Meta with fresh creator content, amplified through Partnership Ads. We test hooks and move budget towards the assets with the best CAC. Usage rights are agreed when booking, so a winning video does not have to stop after 30 days. - **TikTok Shop**: Turn TikTok Shop complexity into growth. We manage affiliate operations so manual work does not become the bottleneck. Creators with a sales record receive samples; winning videos get Spark Ads support. After a 90-day test, revenue and contribution margin tell you whether the channel earns its place. ## Don’t just ask us Ask our clients ## As featured in ## How we build the channel Full service, from scouting to reporting We select creators for their ability to drive purchases, negotiate fees and usage rights, brief, book and measure every placement in IDA. We represent one brand per category, keeping creator relationships, pricing and data exclusive. Our full-service influencer marketing team runs the new channel. You set the target KPIs and give approvals. We handle the rest. - **Scout for purchase impact**: Creator selection based on conversion data from over 20,000 campaigns, rather than follower counts. - **Negotiations and contracts**: We agree fees, formats, terms and usage rights with creators before production starts. - **Reporting down to each creator**: Costs, conversions and revenue for every placement, updated daily in IDA. ## Your questions about a second channel Straight answers - **Does the creator channel replace Meta and Google?**: No, it complements them. The goal is a second acquisition channel so your growth no longer depends on a single auction. As we scale, we also extend strong creator videos into the lower funnel through Meta Ads. - **How long until the channel brings in a meaningful number of new customers?**: The potential analysis is ready after four weeks, with first placements running from week five. The first top performers typically emerge during the first three months, and we scale from month four. After just over a year, creators accounted for almost one in five new customers at Duschbrocken. - **What budget does a second channel need?**: Typically €5,000–€10,000 per month plus a retainer. That lets us test creators, formats and audiences to find what works for you. We increase the budget only once the channel pays off. - **We've tried influencers without success. What's different this time?**: A single test with a few creators tells you little about the channel. Often the tracking, platform choice or time to learn is missing. We start with a potential analysis and measure every placement in IDA against your target CAC. BlueBrixx had ruled out influencer marketing for months. Its first placement delivered 1,575 conversions at a €5 CAC after one month. - **Which platform suits our store?**: The analysis and testing data decide. At Hensslers, 90% of the budget went to YouTube; for MagicHolz, Twitch delivered the lowest CAC in 2024. We test several platforms and move budget to where your new customers cost least. ## No time for a call? Tell us a little about your business Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment. ## Get the newsletter Insights, case studies and trends worth opening.