--- title: "Make influencer marketing measurable – Ad Specialist" description: "Prove influencer marketing ROI with IDA: creator-level CAC, ROAS and delayed conversions, measured against your targets every month." canonical: https://www.adspecialist.de/en/loesungen/tracking-attribution/ --- # Make influencer marketing measurable – Ad Specialist > Prove influencer marketing ROI with IDA: creator-level CAC, ROAS and delayed conversions, measured against your targets every month. Kanonische URL: https://www.adspecialist.de/en/loesungen/tracking-attribution/ ## No proof of ROI, no budget We make the channel measurable When influencer marketing barely features in your reports, it loses every internal budget discussion. IDA breaks each placement down into CAC, ROI and CLV, right down to the creator. ## Losing the budget discussion Because the numbers are missing Standard reports track Meta and Google to the cent. Creators barely show up. - **Last-click misses creators**: Someone watches a video and orders days later. Last-click attribution rarely credits the creator. IDA combines discount codes, UTM links and store data to show revenue and CAC per creator. - **Spend without the full picture**: Money goes out every month, but results rarely get the same attention. IDA puts planned, spent and remaining budget alongside CAC and ROAS, measured against your targets. - **Scepticism without evidence to challenge it**: Without reliable numbers, influencer marketing remains the channel that supposedly won't scale. IDA compares spend, new-customer costs and ROAS against your targets every month. ## Reach doesn't prove ROI Revenue per creator does Here's how influencer marketing is usually measured, and how we measure it. The difference determines whether the channel earns more budget internally. ## Make it measurable Then allocate budget Tracking is built into every phase, from the potential analysis to scaling. - **Growth potential assessment**: Before booking a creator, we define success: your CAC and ROAS targets and average order value. We then match your data against over 20,000 campaigns to identify suitable verticals and audiences. In parallel, we connect IDA to your store. Shopify supplies daily orders, discount codes and basket data; we connect KLAR and Google Analytics too. Measurement is ready before testing begins. - **Testing**: Every creator gets a unique discount code and UTM link, synced with your store. Orders can be assigned to the relevant placement, and we can spot codes appearing on coupon sites and distorting results. Codes do not capture everything—for example, when customers buy a different product. We assess daily performance and delayed conversions for each placement, using an attribution model that includes repeat purchases where needed. - **Scaling**: Budget goes to proven performers. IDA compares creators directly, showing who sells and who only brings reach. We rebook top performers, and every new proposal includes expected views, effective CPM and total costs upfront. Each month, spend, conversions, net revenue, new-customer costs and ROAS sit alongside your targets. You can make the case for more budget with a report, rather than asking for trust. ## End the influencer tool chaos Make IDA your *single source of truth* IDA is our own analytics software. It combines store and platform data to calculate CAC, ROI and CLV for every campaign, down to each creator. Budget decisions follow performance, not gut feel. IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing. - **Every campaign at a glance**: See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row. - **Your performance, day by day**: Monthly spend, conversions, net revenue, cost per new customer, ROAS, sessions and cost per session. Every metric sits beside your target. - **Performance at creator level**: Analyse individual creators: conversions and sessions over time, by month or day. Basket analysis adds top products, new customer share and order value. - **Stay in control of your budget**: See what is planned, spent and left. Compare annual average CAC and ROAS with your targets, broken down by platform and month. - **Attribute every order**: Each creator gets a dedicated discount code and UTM link. Both stay in sync with your store, so orders are attributed to the right campaign. - **No creator booking without your approval**: Review each proposed creator with the video, expected views, CPM, costs, deliverables and audience. Approve, save as a backup or decline in a click. - **Down to each creator**: Costs, conversions and revenue for every placement—not just a channel average. - **Forecast before you spend**: Response rates, verticals and budget recommendations from your potential assessment, before you invest a euro. - **Your numbers. Your systems.**: Store data, tracking codes and platform reports, all in one place. ## Ready to build a profitable influencer marketing channel with us? ## Take this to your leadership team CAC and ROAS for every booking A month in IDA: every booking shows its status, audience, costs and projected views. Once live, it includes conversions, CAC and ROAS, with totals below. ## Don’t just ask us Ask our clients ## As featured in ## Tracking and attribution questions Straight answers - **How do you capture purchases made without a discount code?**: Each creator has a unique UTM link as well as a code, and Google Analytics shows what that traffic does on your landing pages. Links and analytics don't capture every purchase: according to Bitkom, 21% of internet users in Germany reject all cookies. Where codes and links fall short, we also use an attribution model that includes repeat purchases. - **Does IDA replace our attribution tool or KLAR?**: No, IDA works alongside them. The KLAR integration keeps your creator data up to date there too, without extra manual maintenance. You can compare creator results with your existing attribution. - **What happens if a code appears on coupon sites?**: We can spot this in IDA because codes are synced with your store and unusual redemption patterns stand out. Those orders could distort a creator's results, so we don't judge performance on code revenue alone. - **When will we have reliable numbers?**: Codes, UTM links and IDA are set up before the first placement goes live. You see daily results from launch. Because orders continue to come in, we assess placements over time. The first top performers typically emerge within the first three months. - **What helps us convince leadership and finance?**: The same metrics you use for Meta and Google: new-customer costs, ROAS and net revenue, compared with your targets each month. Plus planned versus actual spend by platform. You have your own IDA access and see the same numbers we do. ## No time for a call? Tell us a little about your business Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment. ## Get the newsletter Insights, case studies and trends worth opening.