Creator fit and reach
We assess the community, content context and previous content quality together.
Turn influencer content intoscalable paid assets
We combine real creator reach with usage rights and paid distribution, so strong influencer content keeps working beyond the organic placement.
Scaling online stores since 2019with influencer marketing
Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking.
Online stores+300
Influencer spend€100m+
Performance campaigns20,000+
When does IGCmake sense?
Influencer-generated content works when these points apply to you.
| Starting point | With Ad Specialist |
|---|---|
| You want content from creators with a relevant community of their own. | Ja |
| Organic reach and paid usage should come from the same production. | Ja |
| Your brand benefits from credible product experience rather than traditional advertising. | Ja |
| Usage rights and terms can be agreed before production. | Ja |
| You want to scale winning creative based on data. | Ja |
Formats
Three ways to use IGC, from organic placement to paid scale.
Organic Placement
The creator publishes on their own channel, bringing reach and their community's trust.
Channel KPIs and benchmarks
How we manage IGC production.
Organic response
Views, watch time and comments show whether the asset works without media spend.
Paid Performance
Hook rate, click-through rate and conversions determine which assets to scale.
- Which campaign earns its budget?
- Let the data guide your next move.
Document every usage right
Channels, terms, territories and editing rights are documented before launch.
Build variants from winners
Strong hooks and messages inform new edits and follow-up productions.
Connect content to revenue
IDA brings creator fees, paid spend and store results together at asset level.
- What should you scale next?
- Your strongest asset, backed by reliable tracking.
Results that matterBeyond reach
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
275,102 € revenue from a single placement
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
- 275,102 €Net revenue
- 2.5mViews
- 6.8xROAS
Umgesetzt auf
Upway liegt vorn.
Need fresh creator videosfor your ads every month?
- 50 minutes
- Analysis & strategy
- Investment & outcomes
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
End the influencer tool chaosMake IDA your single source of truth
IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing.
Every campaign at a glance
See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row.
We optimise from your dataNot our gut feeling
Fresh daily data from the tools you already use.
We pull relevant store and creator data from Shopify every day: orders, discount codes and baskets.
Our KLAR integration keeps your marketing data up to date there, too—without duplicate manual work.
Traffic and engagement analysis across creator campaigns and landing pages, helping you understand your audience’s buying intent.
Run the numbersBefore your campaign starts
Model creator fees, usage rights, organic reach and paid potential before producing IGC.
Results
- Reach:
- 0
- New customers:
- 0
- CAC:
- 0 €
- Revenue:
- 0 €
- ROAS:
- 0 ×
How it works
Enter your budget and goals on the left to see your forecast on the right.
The forecast uses our channel benchmarks from over seven years, more than €100m in influencer spend and over 20,000 campaigns.
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Explore our knowledge hubGet to know how we work
We share our knowledge and experience so you understand the channel as well as we do. The better we can challenge each other’s thinking, the stronger our work—and the results for your brand.
Blog
Fresh insights several times a week: lessons from live campaigns on finding creators, writing briefs, calculating engagement rates and comparing channels. More than 50 articles are already available.
Resources
Playbooks, guides and studies to build your expertise. Start with our free 192-page Performance Influencer Playbook: channel selection, creator scouting, compensation models, briefing templates and the maths behind CAC and ROAS.
ROI calculator
Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns.
Your questions Answered
Before launch, we assess your product, audience, margin, creative potential and measurement setup. IGC works when these conditions line up. If they don't, we won't recommend ongoing expansion.
We plan organic placements, partnership ads and brand usage. The right mix depends on your goals, product and existing content.
We look beyond reach to the signals that inform your next budget decision: creator fit, organic response, paid performance and fully documented usage rights. IDA connects these with costs and store results.
We need your target KPIs, product and margin data, planned channels, desired usage terms and a clear approval process for content and rights.
IGC comes from influencers with relevant reach and is also published on their own channels. UGC is produced primarily as creative for the brand; the creator's audience size isn't the deciding factor.
Yes. Depending on the service, we handle strategy, selection, outreach, negotiation, briefing, approvals, tracking, reporting and optimisation. You keep control at the agreed approval stages.
Explore other services
The right mix depends on your product, audience and growth goals.
No time for a call?Tell us a little about your business
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
- No meeting required
- Initial assessment by email
- A reply within 24 hours