Organic before paid
Existing response helps select assets, but doesn't replace a controlled paid test.
Turn creator ads intoa scalable performance channel
We extend strong creator content through the creator's account, combining a credible voice with reliable paid tracking.
Scaling online stores since 2019with influencer marketing
Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking.
Online stores+300
Influencer spend€100m+
Performance campaigns20,000+
When do partnership adsmake sense?
Partnership ads work when these points apply to you.
| Starting point | With Ad Specialist |
|---|---|
| You have creator content that already attracts attention or drives sales organically. | Ja |
| You want ads to run visibly through the creator's account. | Ja |
| Usage rights and authorisation can be properly documented. | Ja |
| You want to control audiences, budget and duration independently of the organic post. | Ja |
| Creative success is measured by CAC and revenue, beyond engagement alone. | Ja |
Formats
Three ways to extend creator content with control.
Boost an existing post
An organic creator post is authorised for distribution with additional media spend.
Channel KPIs and benchmarks
How we manage partnership ads.
Hook rate and watch time
We measure which creators and openings hold attention in the feed.
Clicks and conversions
Paid data and store results come together for each asset.
- Which campaign earns its budget?
- Let the data guide your next move.
CAC including usage rights
Creator fees, usage rights and media spend all enter the same calculation.
Keep authorisation in view
Terms and approvals are documented before an asset scales.
Use winners across channels
Strong creator concepts inform future ads and productions.
- What should you scale next?
- Your strongest asset, backed by reliable tracking.
Results that matterBeyond reach
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
275,102 € revenue from a single placement
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
- 275,102 €Net revenue
- 2.5mViews
- 6.8xROAS
Umgesetzt auf
Upway liegt vorn.
Want partnership adsthat scale profitably?
- 50 minutes
- Analysis & strategy
- Investment & outcomes
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
End the influencer tool chaosMake IDA your single source of truth
IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing.
Every campaign at a glance
See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row.
We optimise from your dataNot our gut feeling
Fresh daily data from the tools you already use.
We pull relevant store and creator data from Shopify every day: orders, discount codes and baskets.
Our KLAR integration keeps your marketing data up to date there, too—without duplicate manual work.
Traffic and engagement analysis across creator campaigns and landing pages, helping you understand your audience’s buying intent.
Run the numbersBefore your campaign starts
Model creator costs, rights, media spend and target CAC before testing partnership ads.
Results
- Reach:
- 0
- New customers:
- 0
- CAC:
- 0 €
- Revenue:
- 0 €
- ROAS:
- 0 ×
How it works
Enter your budget and goals on the left to see your forecast on the right.
The forecast uses our channel benchmarks from over seven years, more than €100m in influencer spend and over 20,000 campaigns.
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Explore our knowledge hubGet to know how we work
We share our knowledge and experience so you understand the channel as well as we do. The better we can challenge each other’s thinking, the stronger our work—and the results for your brand.
Blog
Fresh insights several times a week: lessons from live campaigns on finding creators, writing briefs, calculating engagement rates and comparing channels. More than 50 articles are already available.
Resources
Playbooks, guides and studies to build your expertise. Start with our free 192-page Performance Influencer Playbook: channel selection, creator scouting, compensation models, briefing templates and the maths behind CAC and ROAS.
ROI calculator
Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns.
Your questions Answered
We assess your product, audience, margin, creative potential and measurement setup before launch. Partnership ads work when these conditions line up. If they don't, we won't recommend ongoing expansion.
We plan boosted posts, purpose-made partnership ads and retargeting variants. The right mix depends on your goals, product and existing content.
We assess the signals behind the next budget decision: organic response, hook rate, watch time, clicks, conversions and CAC including rights. IDA connects these with costs and store results.
We need existing or planned creator content, target KPIs, usage and authorisation rights, paid account access, and store and tracking data.
The ad runs visibly in the context of the creator's account. The creator remains the recognisable voice, while paid media controls audience, budget and duration.
Yes. Depending on the service, we handle strategy, selection, outreach, negotiation, briefing, approvals, tracking, reporting and optimisation. You keep control at the agreed approval stages.
Explore other services
The right mix depends on your product, audience and growth goals.
No time for a call?Tell us a little about your business
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
- No meeting required
- Initial assessment by email
- A reply within 24 hours