--- title: "Partnership Ads – Ad Specialist" description: "Run creator content through the creator's handle with partnership ads. Ad Specialist manages authorisation, usage rights, testing and performance measurement." canonical: https://www.adspecialist.de/en/meta-ads/partnership-ads/ --- # Partnership Ads – Ad Specialist > Run creator content through the creator's handle with partnership ads. Ad Specialist manages authorisation, usage rights, testing and performance measurement. Kanonische URL: https://www.adspecialist.de/en/meta-ads/partnership-ads/ ## Turn creator ads into a scalable performance channel We extend strong creator content through the creator's account, combining a credible voice with reliable paid tracking. ## Scaling online stores since 2019 with influencer marketing Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking. - Online stores - Influencer spend - Performance campaigns ## When do partnership ads make sense? Partnership ads work when these points apply to you. ## Formats Three ways to extend creator content with control. - **Boost an existing post**: An organic creator post is authorised for distribution with additional media spend. - **Produce a partnership ad**: Content is planned for paid use while retaining the creator's credible context. - **Retargeting variants**: Winning assets are adapted for different audiences, hooks and funnel stages. ## Channel KPIs and benchmarks How we manage partnership ads. - **Organic before paid**: Existing response helps select assets, but doesn't replace a controlled paid test. - **Hook rate and watch time**: We measure which creators and openings hold attention in the feed. - **Clicks and conversions**: Paid data and store results come together for each asset. - **CAC including usage rights**: Creator fees, usage rights and media spend all enter the same calculation. - **Keep authorisation in view**: Terms and approvals are documented before an asset scales. - **Use winners across channels**: Strong creator concepts inform future ads and productions. ## Results that matter Beyond reach New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers. ## Ready to build a profitable influencer marketing channel with us? ## End the influencer tool chaos Make IDA your *single source of truth* IDA is our own analytics software. It combines store and platform data to calculate CAC, ROI and CLV for every campaign, down to each creator. Budget decisions follow performance, not gut feel. IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing. - **Every campaign at a glance**: See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row. - **Your performance, day by day**: Monthly spend, conversions, net revenue, cost per new customer, ROAS, sessions and cost per session. Every metric sits beside your target. - **Performance at creator level**: Analyse individual creators: conversions and sessions over time, by month or day. Basket analysis adds top products, new customer share and order value. - **Stay in control of your budget**: See what is planned, spent and left. Compare annual average CAC and ROAS with your targets, broken down by platform and month. - **Attribute every order**: Each creator gets a dedicated discount code and UTM link. Both stay in sync with your store, so orders are attributed to the right campaign. - **No creator booking without your approval**: Review each proposed creator with the video, expected views, CPM, costs, deliverables and audience. Approve, save as a backup or decline in a click. - **Down to each creator**: Costs, conversions and revenue for every placement—not just a channel average. - **Forecast before you spend**: Response rates, verticals and budget recommendations from your potential assessment, before you invest a euro. - **Your numbers. Your systems.**: Store data, tracking codes and platform reports, all in one place. ## We optimise from your data Not our gut feeling Fresh daily data from the tools you already use. - **Shopify**: We pull relevant store and creator data from Shopify every day: orders, discount codes and baskets. - **KLAR**: Our KLAR integration keeps your marketing data up to date there, too—without duplicate manual work. - **Google Analytics**: Traffic and engagement analysis across creator campaigns and landing pages, helping you understand your audience’s buying intent. ## Run the numbers Before your campaign starts Model creator costs, rights, media spend and target CAC before testing partnership ads. ## Explore our knowledge hub Get to know how we work We share our knowledge and experience so you understand the channel as well as we do. The better we can challenge each other’s thinking, the stronger our work—and the results for your brand. - **Blog**: Fresh insights several times a week: lessons from live campaigns on finding creators, writing briefs, calculating engagement rates and comparing channels. More than 50 articles are already available. - **Resources**: Playbooks, guides and studies to build your expertise. Start with our free 192-page Performance Influencer Playbook: channel selection, creator scouting, compensation models, briefing templates and the maths behind CAC and ROAS. - **ROI calculator**: Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns. ## Your questions Answered - **Are partnership ads right for our product?**: We assess your product, audience, margin, creative potential and measurement setup before launch. Partnership ads work when these conditions line up. If they don't, we won't recommend ongoing expansion. - **Which formats do you use?**: We plan boosted posts, purpose-made partnership ads and retargeting variants. The right mix depends on your goals, product and existing content. - **How do you measure performance?**: We assess the signals behind the next budget decision: organic response, hook rate, watch time, clicks, conversions and CAC including rights. IDA connects these with costs and store results. - **What do you need from us?**: We need existing or planned creator content, target KPIs, usage and authorisation rights, paid account access, and store and tracking data. - **How do partnership ads differ from regular brand ads?**: The ad runs visibly in the context of the creator's account. The creator remains the recognisable voice, while paid media controls audience, budget and duration. - **Do you handle the execution too?**: Yes. Depending on the service, we handle strategy, selection, outreach, negotiation, briefing, approvals, tracking, reporting and optimisation. You keep control at the agreed approval stages. ## Explore other services The right mix depends on your product, audience and growth goals. - Influencer Generated Content - User Generated Content - Meta Ads Suite - Instagram Influencer Marketing ## No time for a call? Tell us a little about your business Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment. ## Get the newsletter Insights, case studies and trends worth opening.