Hook Rate
The first seconds reveal which idea earns attention and deserves a test.
Turn UGC intoa scalable creative pipeline
We produce creator assets for paid social, test hooks and formats systematically, and scale what proves itself in your campaigns.
Scaling online stores since 2019with influencer marketing
Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking.
Online stores+300
Influencer spend€100m+
Performance campaigns20,000+
When does UGCmake sense?
User-generated content works when these points apply to you.
| Starting point | With Ad Specialist |
|---|---|
| Your paid campaigns need a steady supply of new creative and hooks. | Ja |
| Production should work independently of a creator's audience size. | Ja |
| Your product demo, use case or testimonial can be told credibly in vertical video. | Ja |
| You can test several variants in parallel instead of relying on a single hero asset. | Ja |
| Creative success is measured by clicks, conversions and CAC. | Ja |
Formats
Three UGC formats for different jobs in the funnel.
Product Demo
A creator demonstrates how the product works, its benefits and results in a clear visual sequence.
Channel KPIs and benchmarks
How we manage UGC production.
Click-through rate per asset
We compare which creators and structures turn interest into store visits.
Conversion Rate
We assess the landing page and asset together, so optimisation goes beyond the click.
- Which campaign earns its budget?
- Let the data guide your next move.
CAC per creative
Spend and new customers are connected at asset level.
Production speed
Briefs, approvals and variant planning keep new creative coming.
Develop your winners
Successful messages are re-edited, varied and reproduced with additional creators.
- What should you scale next?
- Your strongest asset, backed by reliable tracking.
Results that matterBeyond reach
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
275,102 € revenue from a single placement
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
- 275,102 €Net revenue
- 2.5mViews
- 6.8xROAS
Umgesetzt auf
Upway liegt vorn.
Want UGCthat performs in your ads?
- 50 minutes
- Analysis & strategy
- Investment & outcomes
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
End the influencer tool chaosMake IDA your single source of truth
IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing.
Every campaign at a glance
See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row.
We optimise from your dataNot our gut feeling
Fresh daily data from the tools you already use.
We pull relevant store and creator data from Shopify every day: orders, discount codes and baskets.
Our KLAR integration keeps your marketing data up to date there, too—without duplicate manual work.
Traffic and engagement analysis across creator campaigns and landing pages, helping you understand your audience’s buying intent.
Run the numbersBefore your campaign starts
Plan production volume, test budget and target CAC before producing your first UGC batch.
Results
- Reach:
- 0
- New customers:
- 0
- CAC:
- 0 €
- Revenue:
- 0 €
- ROAS:
- 0 ×
How it works
Enter your budget and goals on the left to see your forecast on the right.
The forecast uses our channel benchmarks from over seven years, more than €100m in influencer spend and over 20,000 campaigns.
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Explore our knowledge hubGet to know how we work
We share our knowledge and experience so you understand the channel as well as we do. The better we can challenge each other’s thinking, the stronger our work—and the results for your brand.
Blog
Fresh insights several times a week: lessons from live campaigns on finding creators, writing briefs, calculating engagement rates and comparing channels. More than 50 articles are already available.
Resources
Playbooks, guides and studies to build your expertise. Start with our free 192-page Performance Influencer Playbook: channel selection, creator scouting, compensation models, briefing templates and the maths behind CAC and ROAS.
ROI calculator
Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns.
Your questions Answered
We assess your product, audience, margin, creative potential and measurement setup before launch. UGC works when these conditions line up. If they don't, we won't recommend ongoing expansion.
We plan product demos, testimonials and hook variants. The right mix depends on your goals, product and existing content.
We assess the metrics that inform the next budget decision: hook rate, click-through rate per asset, conversion rate and CAC per creative. IDA connects these with costs and store results.
We need your target KPIs, product and margin data, existing paid learnings, clear claims and prompt product and content approvals.
No. What matters is camera presence, credible product experience and the ability to produce strong paid creative. Distribution runs through the brand or advertising account.
Yes. Depending on the service, we handle strategy, selection, outreach, negotiation, briefing, approvals, tracking, reporting and optimisation. You keep control at the agreed approval stages.
Explore other services
The right mix depends on your product, audience and growth goals.
No time for a call?Tell us a little about your business
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
- No meeting required
- Initial assessment by email
- A reply within 24 hours