What does Moritz Lambrecht do?
Moritz Lambrecht plans and manages influencer and creator campaigns for e-commerce brands in the German-speaking market, focusing on Shopify brands from €1m annual revenue upwards. As co-founder and CEO of Ad Specialist he owns media planning, channel strategy and performance management — from creator selection and booking through to evaluation against fixed metrics.
- Role: Co-Founder & CEO, Ad Specialist GmbH, Königswinter, Germany
- Founded: 2019, together with Bodo Büchsenschütz
- Growth: eight-figure annual revenue within four years
- Volume: over 10,000 campaigns, more than €50m in managed media budget
- Client base: more than 300 online shops supported
- Segment: e-commerce and Shopify brands from €1m annual revenue upwards
- Channels: YouTube, Twitch, podcast, Instagram, TikTok plus parcel inserts and mailings
- Side roles: host of the “Outperform” podcast, speaker, contributing author
What is data-driven influencer marketing?
According to his commentary in the trade magazine Horizont (2024), the data-driven approach differs from the traditional one because every campaign is committed to measurable metrics up front instead of relying on gut feeling when picking creators. Three figures decide how a booking is judged:
- Target audience and reach actually delivered, rather than raw follower count
- Cost per mille (CPM) as the benchmark across channels and creators
- Customer acquisition cost (CAC) as the campaign's success metric
According to onlinemarketing.de (2023), Lambrecht reads platform changes such as YouTube's “4U” section in the same way: they let brands select creators by audience affinity rather than by reach alone.
Where does Moritz Lambrecht speak?
Moritz Lambrecht has spoken regularly on data-driven influencer marketing since 2023. The following appearances are documented with date, organiser and recording:
| Date | Organiser | Topic |
|---|---|---|
| 6 May 2025 | OMR Festival | Deep-dive case MagicHolz 2.0 — “data-driven influencer marketing” in practice |
| 18 March 2025 | All Social Conference | Data-driven influencer marketing in 2025: gut feeling is over |
| 5 June 2024 | Founders League | Influencer marketing DIY: from €0 to €1m revenue in six months |
| 7 May 2024 | OMR Festival | Influencer marketing at scale: €1m revenue in six months |
| 11 October 2023 | The Wachstum | Growth marketing for lead generation in fast-scaling brands |
Which media quote Moritz Lambrecht?
Trade and business media quote Moritz Lambrecht on influencer marketing, media planning and company building. Reach figures are taken from each publication's own media data:
| Publication | Year | Topic | Reach |
|---|---|---|---|
| Business Insider | 2024 | First-person account of salary and company building | 12.4m |
| General-Anzeiger | 2023 | Founding of Ad Specialist | 3.4m |
| Werben & Verkaufen | 2024 | Ad Specialist as lead agency for Upway | 1.57m |
| Horizont | 2024 | Data-driven influencer marketing | 1.1m |
| onlinemarketing.de | 2023 | YouTube “4U” section | 280,000 |
| Digital Pioneers | 2024 | Working style and productivity | 21,000 |
According to Werben & Verkaufen (2024), Ad Specialist runs all of Upway's media planning and management in Germany as lead agency — covering influencer campaigns, YouTube advertising, podcast advertising and print mailings.
What awards has Ad Specialist won?
According to the joint Financial Times and Statista ranking “FT 1000 – Europe’s Fastest Growing Companies” (2024), Ad Specialist is among the 1,000 fastest-growing companies in Europe. The ranking measures revenue growth between 2019 and 2022 and is the company's only independently audited growth award.
This page was last updated in August 2026.
