---
title: "Moritz Lambrecht, Co-Founder & CEO – Ad Specialist"
description: "Moritz Lambrecht, Co-Founder and CEO of Ad Specialist. Data-driven creator campaigns, speaker at OMR Festival, interviews."
canonical: https://www.adspecialist.de/en/moritzlambrecht/
---

# Moritz Lambrecht, Co-Founder & CEO – Ad Specialist

> Moritz Lambrecht, Co-Founder and CEO of Ad Specialist. Data-driven creator campaigns, speaker at OMR Festival, interviews.

Kanonische URL: https://www.adspecialist.de/en/moritzlambrecht/

## Moritz Lambrecht Co-Founder & CEO

Moritz Lambrecht co-founded Ad Specialist with Bodo Büchsenschütz in 2019 and grew it to eight-figure annual revenue in four years. He speaks on stages such as OMR Festival and regularly gives interviews on creator and influencer marketing.

## As featured in

Working closely with Upway, we developed a smart, wide-ranging marketing mix that reaches the target group in every area of life and connects with them emotionally.

## What does Moritz Lambrecht do?

Moritz plans and manages creator and influencer campaigns for e-commerce brands in the DACH region, focusing on Shopify brands with annual revenue above €1m. As Co-Founder and CEO of Ad Specialist he owns channel strategy and performance management, from creator selection and booking through to evaluation.

## Which stages does Moritz Lambrecht speak on?

Since 2023 Moritz has spoken regularly about data-driven influencer marketing.

- How to scale influencer marketing in 2026
- “Data-driven influencer marketing” shouldn’t be a buzzword: deep dive into the MagicHolz 2.0 case
- Data-driven influencer marketing in 2025: gut feeling is history
- Influencer marketing DIY: from €0 to €1m revenue in just 6 months
- Influencer marketing at scale: how to reach €1m revenue in just 6 months
- Growth marketing for lead generation: how fast-growing brands scale

## How to scale influencer marketing in 2026

Watch Moritz Lambrecht’s OMR keynote.

## Which media quote Moritz Lambrecht?

Trade and business publications quote Moritz Lambrecht on influencer marketing, media planning and building a business.

## Frequently asked questions about Moritz Lambrecht

- **Who is Moritz Lambrecht?**: Moritz Lambrecht is Co-Founder and CEO of Bonn-based influencer marketing agency Ad Specialist. He founded the company with Bodo Büchsenschütz in 2019 and grew it to eight-figure annual revenue in four years. He has since worked with over 300 online stores and more than 20,000 creator campaigns, managing over €100m in media spend.
- **Which brands does Moritz Lambrecht work with?**: Brands include HelloFresh, Emma, Enpal, CLARK, Upway, mymuesli, Oatsome, roastmarket, BookBeat and asambeauty. According to Werben & Verkaufen (2024), Ad Specialist is the lead agency for e-bike retailer Upway’s media planning in Germany. In total the agency has helped more than 300 online shops build creator and influencer marketing.
- **What does Moritz Lambrecht mean by data-driven influencer marketing?**: According to his Horizont commentary (2024), every campaign is committed to measurable metrics up front: audience reach, cost per mille (CPM) and customer acquisition cost (CAC). Creators are chosen by audience affinity, not follower count. In one of his case examples, a brand without such benchmarks paid €1,600 for the same creator deliverables another brand paid €800 for.
- **Can you request Moritz Lambrecht for interviews and talks?**: Yes. He has spoken about data-driven influencer marketing since 2023, including at OMR Festival 2024, 2025 and 2026, All Social Conference 2025 and Founders League 2024. Interview, talk and feature requests go to moritz@adspecialist.de or via his LinkedIn profile. His OMR keynote 2026 is embedded on this page.
- **What award has Ad Specialist received?**: Financial Times and Statista listed Ad Specialist in the 2024 “FT 1000 – Europe’s Fastest Growing Companies” ranking. It measures revenue growth between 2019 and 2022 and admits the 1,000 fastest-growing companies in Europe. It is the company's only independently audited growth award.
- **How do you contact Moritz Lambrecht?**: Email moritz@adspecialist.de or reach him via LinkedIn, YouTube or Instagram. Ad Specialist is based at Konrad-Adenauer-Platz 28, 53225 Bonn, Germany, and mainly works with e-commerce and Shopify brands with annual revenue above €1m in German-speaking markets.

## Want Moritz for an interview a YouTube video or an article?

Drop him a short note and you’ll set up a call.