---
title: "Guides & Playbooks – Ad Specialist"
description: "The 192-page Performance Influencer Playbook: creator selection, contracts, partnership ads, tracking and scaling. Free for online stores."
canonical: https://www.adspecialist.de/en/playbooks/
---

# Guides & Playbooks – Ad Specialist

> The 192-page Performance Influencer Playbook: creator selection, contracts, partnership ads, tracking and scaling. Free for online stores.

Kanonische URL: https://www.adspecialist.de/en/playbooks/

## Guides & Playbooks

The 192-page Performance Influencer Playbook: the templates, benchmarks and formulas we use to train our own team. Free for online stores.

## Inside the playbook Our complete influencer system

Channel selection, creator scouting, compensation models, briefing templates and the maths behind CAC and ROAS, across four core topics.

- **Creator selection**: Spot profiles that reach real, high-intent new customers in minutes, before spending budget on the wrong audience.
- **Negotiations & contracts**: Book creators fairly without overpaying, and understand what really matters in bookings and contracts.
- **Content & Partnership Ads**: Discover which formats and placements drive sales, and how to turn influencer reach into scalable performance.
- **Planning & performance**: Forecasting, the right KPIs and reliable tracking: know exactly what each new customer cost.

## A look inside The frameworks we train with

Get the templates, benchmarks and formulas our team uses to scout, assess and profitably scale creators.

- **Why YouTube costs more**: Comparing YouTube and Instagram CPMs, and why long-term impact pays off.
- **How to structure a brief**: The eight-point template for a thorough creator brief.
- **What are partnership ads?**: Run creator content through the creator's own handle, keeping their credible voice at the centre.
- **How we run reliable tests**: A six-step framework for creator tests: one variable, clear evaluation.

## Who the playbook is for

Online stores in Germany, Austria and Switzerland looking to build another predictable acquisition channel alongside Meta and Google. Whether you're new to influencers or have tried them and been disappointed.

## Before you request access Quick, honest answers

- **Free and supposedly this valuable — what's the catch?**: There's no catch. We share the knowledge because execution is the real work. Read it, use it yourself or ask us to do it for you. We just check who receives access so our internal system doesn't end up with agencies and competitors.
- **Do we have to take a sales call?**: No. You can read the entire playbook and put it into practice without ever speaking to us. No obligation, no sales call.
- **Why do you need our store domain?**: We review every request personally. Your domain helps us verify that you run a real online store. We don't send access when details are incomplete or incorrect.

## Keep learning With our blog and ROI calculator

- **Blog**: Fresh insights several times a week: lessons from live campaigns on finding creators, writing briefs, calculating engagement rates and comparing channels. More than 50 articles are already available.
- **ROI calculator**: Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns.

## Ready to build a profitable influencer marketing channel with us?