Resources
Guides & PlaybooksTest it yourself then scale
Our guides help you put influencer marketing on a solid footing yourself and test whether the channel is profitable for you. Once it works, you bring us in as your partner for scaling. That is why the guides are free. Access is only for online stores though, not agencies or competitors, so we review every request personally.
- Step 1Request accessChoose a guideTell us what you need it forOnline store?Access by emailNo access for agencies
- Step 2Do it yourselfScout and book creatorsBrief with our templateSet up clean tracking
- Step 3Validate the channelAnalyse your first campaignsCAC on target?The channel worksAdjust and test again
- Step 4Scale with usBring us in as a partnerScale the winners
Our guides & playbooksPick what interests you
The Performance Influencer Playbook is available now, the other guides are in the works.
Performance Influencer Playbook
192 pages · Q4 2026 edition · four modules
Our complete influencer system: the templates, benchmarks and formulas we use to train our own team, from creator selection to CAC.
What's inside
- 01
Creator selection
- Scouting
- Profile check
- Engagement & benchmarks
- Outreach
- 02
Negotiation, contract & booking
- Reading insights
- Pricing & negotiation
- Booking
- The contract
- 03
Content & approvals
- Content & briefing
- Formats & placements
- Partnership ads
- Approvals & monitoring
- 04
Planning & performance
- Forecasting
- Testing
- KPIs
- Analytics
Who our guidesare for
For online stores that want to get hands-on with influencer marketing before committing bigger budgets.
You run an online store
A D2C brand or store in Germany, Austria or Switzerland looking for another acquisition channel alongside Meta and Google.
You want to start yourself
Scout, book and brief your first creators yourself, with templates instead of gut feeling.
You want to validate first
Test on a small budget whether creators sell profitably for you before you scale.
Not for agencies or competitors
The guides show our internal system. That is why we review every request and only send access to online stores.
Before you request accessShort, honest answers
No catch. We want you to try the channel yourself first and see that it works for you. If you want to scale after that, you bring us in. If not, you simply keep running it yourself.
Online stores and D2C brands. Agencies, tool vendors and competitors don't get access, so our internal system doesn't end up with them. That is why we review every request personally.
We look at every request ourselves and email you access once we have reviewed it. The more precisely you describe what you want to use the guide for, the faster it goes.
Because we review every request personally. Your store and revenue show us that you are a real online store. If details are incomplete or wrong, we won't send access.
No. You can read the whole guide and apply it yourself without ever speaking to us. No pressure, no sales call.
Yes. Simply select every guide you are interested in on the form. Right now that is the Performance Influencer Playbook. Briefing and contract templates, the TikTok Shop blueprint, the partnership ads framework and the affiliate marketing guide are in the works.
The current edition is from Q4 2026. It is the same material we use to train our own team.
Then get in touch, ideally once you have analysed your first campaigns. With your own numbers we quickly see where scaling pays off. Just write to us using the form below.
Keep learningWith our blog video courses and ROI calculator
Blog
Fresh insights several times a week: lessons from live campaigns on finding creators, writing briefs, calculating engagement rates and comparing channels. More than 50 articles are already available.
Video courses
Our influencer system to watch: 41 videos from our YouTube channel, from creator selection to analysis, sorted by topic.
ROI calculator
Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns.
No time for a call?Tell us a little about your business
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
- No meeting required
- Initial assessment by email
- A reply within 24 hours