--- title: "Podcast Advertising Agency – Ad Specialist" description: "Podcast advertising agency for online stores: we book host reads on fitting podcasts, brief the hosts and measure every episode against your orders." canonical: https://www.adspecialist.de/en/podcast-influencer-agentur/ --- # Podcast Advertising Agency – Ad Specialist > Podcast advertising agency for online stores: we book host reads on fitting podcasts, brief the hosts and measure every episode against your orders. Kanonische URL: https://www.adspecialist.de/en/podcast-influencer-agentur/ ## Podcast advertising that sells The host reads your ad personally, in the middle of the episode, to people who have listened for years. As a podcast advertising agency we find the right shows, brief the hosts and measure every episode against your orders through codes and links. ## Podcasts rarely fail on the show They fail on briefing and measurement There are plenty of good shows with loyal listeners. Still, many brands file podcast ads under branding, because in the end nobody can say what they sold. ## Scaling online stores since 2019 with influencer marketing Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking. - Online stores - Influencer spend - Performance campaigns ## When does podcast advertising make sense for you? Podcast advertising pays off when a few of these points apply to you. If it is not a fit yet, we tell you before the first booking. ## Where the ad sits in the episode and which slot sells An episode has three ad slots. The host read in the middle usually sells best, because the host speaks freely and listeners are already deep into the topic. ## Three podcast advertising formats from host read to your own episode We almost always start with host reads. Pre- and mid-rolls follow once a show is selling. A dedicated episode only pays off once the numbers are right. - **Host read**: The host reads your ad personally, freely and from their own experience. We provide talking points, not a script to read off. On UNFASSBAR, Upway ran as a host read from minute 4:31, with code UNFASSBAR and €30,884 net revenue from one episode. - **Pre- or mid-roll**: A short spot before the first topic or in the middle of the episode. Easy to plan and easy to spread across many shows. On big shows like Mordlust every slot counts. For Emma, code MORDLUST brought 1,076 orders in January 2022. - **Dedicated episode**: A whole episode about your topic, for example an interview or a first-hand review. Maximum depth, highest price. Only on shows that have already sold. Football Bromance brought HelloFresh 1,132 orders across five episodes in 2021. ## Podcast advertising from A to Z We take full ownership From choosing the shows to negotiation and contracts, briefing the hosts and tracking in IDA, all the way to results per episode and extending the best reads as ads. - **Show selection**: We choose podcasts by purchase impact, not by downloads. The basis is cost per order from more than 20,000 campaigns, including hundreds of podcast bookings for HelloFresh, Emma and Upway. You get a list with reasons for every show, including expected downloads and target CAC. You decide, we book. - **Negotiations & contracts**: We negotiate prices, ad slot and number of episodes based on real benchmarks. From live bookings we know which CPM is fair for which show and when a flight pays off. Category exclusivity, code runtime and rights to clips from video podcasts are settled in the contract right away. - **Briefing the hosts**: The host gets talking points instead of a script: product, benefit, code and what they should never say. Ideally they test the product themselves first. That way the ad sounds like them and not like a radio spot. They mention code and link twice, once slowly enough to write down. - **Tracking setup**: Every podcast gets its own short code and a link, set up in IDA and connected to your store. Every order lands with the right episode. Because listeners often buy days later, we count the long tail. So you see revenue, orders and cost per order for every show. - **Analysis & reporting**: We read the numbers before you see them: which show carries, which ad slot drops, which episode still sells weeks later. The report shows revenue, CAC and ROAS per podcast, episode and month. Plus our recommendation on which show to rebook and which to stop. - **Paid Amplification**: For video podcasts we cut the host read into a clip and keep running it as an ad, with the host's face and your budget behind it. We get approval and usage rights, run the ad and measure whether the clip beats your current creative. Whatever wins gets more budget. ## End the influencer tool chaos Make IDA your *single source of truth* IDA is our own analytics software. It combines store and platform data to calculate CAC, ROI and CLV for every campaign, down to each creator. Budget decisions follow performance, not gut feel. IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing. - **Every campaign at a glance**: See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row. - **Your performance, day by day**: Monthly spend, conversions, net revenue, cost per new customer, ROAS, sessions and cost per session. Every metric sits beside your target. - **Performance at creator level**: Analyse individual creators: conversions and sessions over time, by month or day. Basket analysis adds top products, new customer share and order value. - **Stay in control of your budget**: See what is planned, spent and left. Compare annual average CAC and ROAS with your targets, broken down by platform and month. - **Attribute every order**: Each creator gets a dedicated discount code and UTM link. Both stay in sync with your store, so orders are attributed to the right campaign. - **No creator booking without your approval**: Review each proposed creator with the video, expected views, CPM, costs, deliverables and audience. Approve, save as a backup or decline in a click. - **Down to each creator**: Costs, conversions and revenue for every placement—not just a channel average. - **Forecast before you spend**: Response rates, verticals and budget recommendations from your potential assessment, before you invest a euro. - **Your numbers. Your systems.**: Store data, tracking codes and platform reports, all in one place. ## Results that matter Beyond reach New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers. ## Also a good fit Podcast advertising works best together with these channels. - YouTube influencer marketing - Instagram influencer marketing ## Frequently asked questions Answered briefly - **What does a podcast advertising agency do?**: We pick the podcasts whose listeners fit your product, negotiate prices and ad slots, brief the hosts and set up a dedicated code for every show. Then we measure every episode against your orders and rebook what sells. - **How much does podcast advertising cost?**: The price depends on downloads per episode, the ad slot and the number of episodes. It is usually billed as CPM per 1,000 downloads or as a fixed price per episode. We work out what is realistic for your shows before the first booking. - **Host read or produced spot?**: Almost always host read. When the host speaks personally, the ad sounds like a recommendation and not like radio. We only use produced spots when a show does not offer host reads. - **How do you measure podcast advertising?**: Every show gets its own short code and a link. Both feed into IDA together with your store data. Because many people order days after the episode, we count the long tail. So you see orders and cost per order for every episode. - **How many episodes does a test need?**: More than one. Many listeners only pick up the code the second or third time. Football Bromance ran for HelloFresh for five months straight in 2021 and brought new orders every month through the same code. - **Does podcast advertising have to be labelled?**: Yes. As soon as there is any consideration, it is advertising, even for a free product (guideline of the German media authorities, May 2025). In a podcast that means a spoken notice such as “Werbung” right before the placement, plus a note in the show notes. We agree this with every host. - **Which podcasts fit our product?**: The ones whose listeners could be your customers. True crime sold for Emma, Football Bromance for HelloFresh, history and knowledge podcasts for Upway. What matters is whether the host credibly uses the product. - **What do you need from us?**: Your target CAC, a budget for several episodes, an offer with its own code and access to store data for tracking. Product samples for the hosts help them speak from their own experience. ## No time for a call? Tell us a little about your business Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.