---
title: "ROI Calculator – Ad Specialist"
description: "Forecast your influencer campaign: enter budget, order value and target KPIs to estimate reach, new customers, CAC and returns using 20,000-campaign benchmarks."
canonical: https://www.adspecialist.de/en/roi-calculator/
---

# ROI Calculator – Ad Specialist

> Forecast your influencer campaign: enter budget, order value and target KPIs to estimate reach, new customers, CAC and returns using 20,000-campaign benchmarks.

Kanonische URL: https://www.adspecialist.de/en/roi-calculator/

## ROI calculator

Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns.

## Run the numbers Before your campaign starts

Enter budget, order value and target KPI. Estimate new customers, CAC and ROI before your first creator booking.

## What your result means And what comes next

The calculator compares your forecast with your target. CAC meets the target when it is lower; ROAS meets it when it is higher.

- **Target met**: Your potential to scale with influencer marketing looks promising. Based on our experience, creators could become a profitable growth driver for you. Next, we develop the right platform strategy together and build your influencer channel around data.
- **Target missed**: It's worth reviewing your KPIs and expectations together. Influencer marketing isn't the right starting point for every brand. We challenge your current approach and explore other routes to growth.

## Behind the calculation Five transparent formulas

For each channel, the calculator uses two benchmarks from our campaigns: cost per thousand impressions (CPM) and conversion rate. You supply the budget, average order value and target.

- **Reach**: The number of impressions your budget buys on the selected channel.
- **New customers**: The number of people we would expect to buy, based on our experience.
- **CAC**: Your cost per new customer through creators. Compare this with your target CAC.
- **Revenue**: Revenue from first purchases, based on your average order value.
- **ROI**: How many times your budget comes back as revenue. The calculator compares this value with your target ROAS.

## Benchmarks from 20,000 campaigns CPM and conversion rate by channel

These are the calculator's inputs. Instagram, YouTube, Twitch and podcast values come from our campaigns. TikTok uses a cautious estimate until we have our own campaign data.

- **Instagram**: CPM €30 · Conversion rate 0.15%
- **YouTube**: CPM €50 · Conversion rate 0.25%
- **Twitch**: CPM €1,500 · Conversion rate 5%
- **Podcast**: CPM €60 · Conversion rate 0.1%
- **TikTok**: CPM €20 · Conversion rate 0.08% (estimate)

## Talk through your result On a call, using your real numbers