Resources
ROI calculator
Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns.
Run the numbersBefore your campaign starts
Enter budget, order value and target KPI. Estimate new customers, CAC and ROI before your first creator booking.
Results
- Reach:
- 0
- New customers:
- 0
- CAC:
- 0 €
- Revenue:
- 0 €
- ROAS:
- 0 ×
How it works
Enter your budget and goals on the left to see your forecast on the right.
The forecast uses our channel benchmarks from over seven years, more than €100m in influencer spend and over 20,000 campaigns.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
What your result meansAnd what comes next
The calculator compares your forecast with your target. CAC meets the target when it is lower; ROAS meets it when it is higher.
- Example: target CACForecast is below target
Target met
Your potential to scale with influencer marketing looks promising. Creators could become a profitable growth driver for you. Next, we build the right platform strategy and a data-driven creator channel together.
- Example: target CACForecast is above target
Target missed
It's worth reviewing your KPIs and expectations together. Influencer marketing isn't the right starting point for every brand. We challenge your current approach and explore other routes to growth.
Behind the calculationFive transparent formulas
For each channel, the calculator uses two benchmarks from our campaigns: cost per thousand impressions (CPM) and conversion rate. You supply the budget, average order value and target.
- Budget
- CPM
- Conversion rate
- Order value (AOV)
- 1
Reach
Budget ÷ CPM × 1,000The number of impressions your budget buys on the selected channel.
- 2
New customers
Reach × conversion rateThe number of people we would expect to buy, based on our experience.
- 3
CAC
Budget ÷ new customersYour cost per new customer through creators. Compare this with your target CAC.
- 4
Revenue
New customers × AOVRevenue from first purchases, based on your average order value.
- 5
ROI
Revenue ÷ budgetHow many times your budget comes back as revenue. The calculator compares this value with your target ROAS.
Benchmarks from 20,000 campaignsCPM and conversion rate by channel
These are the calculator's inputs, taken from our campaigns for each channel.
No time for a call?Tell us a little about your business
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
- No meeting required
- Initial assessment by email
- A reply within 24 hours