---
title: "When Influencer Marketing Becomes Profitable – Study – Ad Specialist"
description: "Almost every second influencer collaboration flops when brands build the channel themselves. Our clients' campaign data since 2021: first bookings, creator size, tracking, selection and what makes the difference."
canonical: https://www.adspecialist.de/en/studien/wann-influencer-marketing-profitabel-wird-2026/
---

# When Influencer Marketing Becomes Profitable – Study – Ad Specialist

> Almost every second influencer collaboration flops when brands build the channel themselves. Our clients' campaign data since 2021: first bookings, creator size, tracking, selection and what makes the difference.

Kanonische URL: https://www.adspecialist.de/en/studien/wann-influencer-marketing-profitabel-wird-2026/

## When Influencer Marketing Becomes Profitable

Almost every second paid collaboration doesn't make its money back when brands build influencer marketing themselves. Not a survey, but our clients' own campaign data: collaborations the brands booked themselves, before we optimised the campaigns. What they fail on, what makes the difference and how we turn it around. As of 14 October 2026.

## Further reading

Explore the background to the findings on our blog.

- Influencer marketing CPM: how to calculate profitable campaigns
- Finding micro influencers: tips and strategies for authentic collaborations
- Social media KPIs and influencer marketing tracking in 2025

## Results that matter Beyond reach

New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.

## No time for a call? Tell us a little about your business

Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.