Shop setup
We set up the seller account, roles, shipping, returns and the operational foundations for selling.
Before launch, we check the complete purchase and fulfilment process.
Make TikTok Shopa predictable revenue channel
We connect shop setup, creator affiliates, samples, GMV Max Ads and live shopping in one operating system that turns content into measurable revenue.
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300+ stores successfully scaled
by turning creators into a reliable acquisition channel
- Shop setup
Seller account, product data and operations, ready for creators to tag products and drive sales reliably.
Learn more - Creator affiliates
Recruiting, samples, commissions and partner management in a programme optimised for sales.
Learn more - Live Shopping
Host, offer, running order and paid support that turn a livestream into a managed sales process.
Learn more - Shop Ads & Spark Ads
Creator content that sells gets media spend, with commission and GMV managed together.
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What sets TikTok as a social channelapart from TikTok Shop
TikTok Shop shortens the path from creator video to purchase. Content, products, commission, logistics and paid support all need to work together.
| Kriterium | TikTok Marketing | TikTok Shop Commerce |
|---|---|---|
| Path to purchase | From content through a link and store to checkout | Product discovery and purchase within TikTok |
| Creator's role | Reach and content for a campaign | Sales partner with a product link, sample and commission |
| Compensation | Fixed fee or hybrid deal | Commission, fixed fee or a combination for each partner |
| Product data | Landing page and external store | Products, variants, prices and stock directly in TikTok Shop |
| Paid amplification | Spark Ads for selected videos | Spark Ads, Product GMV Max and LIVE GMV Max focused on shop revenue |
| Live | A format for reach and community | A hosted sales channel with offers, stock and real-time management |
| Operations | Campaign-by-campaign planning | Ongoing management of creators, samples, stock, ads and service |
| Measurement | Views, engagement and external conversions | GMV, orders, commission, returns and contribution margin |
Kriterium
Path to purchase
Creator's role
Compensation
Product data
Paid amplification
Live
Operations
Measurement
TikTok Shop Commerce
Product discovery and purchase within TikTok
Sales partner with a product link, sample and commission
Commission, fixed fee or a combination for each partner
Products, variants, prices and stock directly in TikTok Shop
Spark Ads, Product GMV Max and LIVE GMV Max focused on shop revenue
A hosted sales channel with offers, stock and real-time management
Ongoing management of creators, samples, stock, ads and service
GMV, orders, commission, returns and contribution margin
TikTok Marketing
From content through a link and store to checkout
Reach and content for a campaign
Fixed fee or hybrid deal
Landing page and external store
Spark Ads for selected videos
A format for reach and community
Campaign-by-campaign planning
Views, engagement and external conversions
TikTok Shop start to finishWe take full ownership
From seller accounts and product integration to creator recruiting, sample logistics, ads, live shopping and reporting, every step connects.
Product integration
Products, variants, images, prices and stock are synced so creators can tag products and campaigns can run reliably.
- Stock and variants are in sync.
- This product is ready for creators.
Creator affiliates
We recruit suitable creators, define commissions and manage Open and Target Collaborations as an active partner programme.
Samples & Seeding
Samples go out with a plan. Selection, shipping, content status and activity are tracked for each creator.
Product seeding becomes a predictable pipeline of content and revenue.
Shop Ads & GMV Max
Strong shop and creator assets get support from Spark Ads, Product GMV Max and LIVE GMV Max. Budget follows product availability and results.
Live Shopping
We prepare offers, hosts, running orders, product sequences and moderation, then adjust during the stream based on performance.
- This product is keeping viewers engaged.
- Check stock and extend the offer.
Four building blocks for TikTok ShopFrom setup to scale
Depending on where you stand, we start with the technical foundation, build the creator programme or grow existing revenue through ads and live shopping.
As featured in
How much couldyour TikTok Shop sell?
- 50 minutes
- Analysis & strategy
- Investment & outcomes
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Results that matterBeyond reach
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
275,102 € revenue from a single placement
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
- 275,102 €Net revenue
- 2.5mViews
- 6.8xROAS
Umgesetzt auf
Upway liegt vorn.
End the influencer tool chaosMake IDA your single source of truth
IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing.
Every campaign at a glance
See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row.
We optimise from your dataNot our gut feeling
Fresh daily data from the tools you already use.
We pull relevant store and creator data from Shopify every day: orders, discount codes and baskets.
Our KLAR integration keeps your marketing data up to date there, too—without duplicate manual work.
Traffic and engagement analysis across creator campaigns and landing pages, helping you understand your audience’s buying intent.
Don’t just ask usAsk our clients
Explore our knowledge hubGet to know how we work
We share our knowledge and experience so you understand the channel as well as we do. The better we can challenge each other’s thinking, the stronger our work—and the results for your brand.
Blog
Fresh insights several times a week: lessons from live campaigns on finding creators, writing briefs, calculating engagement rates and comparing channels. More than 50 articles are already available.
Resources
Playbooks, guides and studies to build your expertise. Start with our free 192-page Performance Influencer Playbook: channel selection, creator scouting, compensation models, briefing templates and the maths behind CAC and ROAS.
ROI calculator
Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns.
Your questions Answered
TikTok Shop is particularly suited to products that are easy to demonstrate, competitively priced and backed by healthy margins and available stock, with an audience that discovers products through creators. We assess these conditions before launch.
Yes. We support seller accounts, roles, product integration, required attributes, stock, shipping and operational launch. Specific legal or tax questions are coordinated with your advisers.
We combine targeted invitations with open collaborations, assess content and audience fit, manage samples and develop successful partners through recurring activity.
GMV Max is TikTok's automated campaign solution for shop revenue, using product or LIVE content depending on the application. We set clear budget, stock and profitability limits and assess results across the full system.
Not every brand should start with live. It makes sense when the product, offer, stock and hosting create enough reasons to buy. We first assess whether affiliates and Shop Ads are the better starting point.
We assess GMV and orders alongside commission, ad costs, returns, new-customer share and contribution margin. Reach alone doesn't decide what scales.
No time for a call?Tell us a little about your business
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
- No meeting required
- Initial assessment by email
- A reply within 24 hours