GMV per asset
We assess the merchandise value each video generates, with and without paid support.
Turn TikTok Shop Ads intoa scalable revenue channel
We amplify creator content that sells with Shop Ads, bringing media spend, affiliate commission and GMV into one performance framework.
Scaling online stores since 2019with influencer marketing
Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking.
Online stores+300
Influencer spend€100m+
Performance campaigns20,000+
When do TikTok Shop Adsmake sense?
Shop Ads work when these points apply to you.
| Starting point | With Ad Specialist |
|---|---|
| Your TikTok Shop is fully set up and operationally stable. | Ja |
| Creator videos have already generated sales or clear purchase signals. | Ja |
| Affiliate commission and media spend can be budgeted together. | Ja |
| Products, stock and offers are ready for paid traffic. | Ja |
| You want to manage campaigns by GMV, CAC and contribution margin. | Ja |
Formats
Three paid formats for different stages of growth.
Channel KPIs and benchmarks
How we manage TikTok Shop Ads.
Media spend plus commission
Both cost components enter the same performance calculation.
CAC and contribution margin
Revenue alone isn't enough. Growth must remain viable after costs and margins.
- Which campaign earns its budget?
- Let the data guide your next move.
Stock and offer
Paid budget goes only to products that are available and competitively priced.
Creator authorisation
Approvals and terms are documented before scaling.
Scale winners with automation
We use GMV Max only where the shop, assets and tracking provide reliable signals.
- What should you scale next?
- Your strongest asset, backed by reliable tracking.
Results that matterBeyond reach
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
275,102 € revenue from a single placement
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
- 275,102 €Net revenue
- 2.5mViews
- 6.8xROAS
Umgesetzt auf
Upway liegt vorn.
Want to scale your bestcreator videos as ads?
- 50 minutes
- Analysis & strategy
- Investment & outcomes
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
End the influencer tool chaosMake IDA your single source of truth
IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing.
Every campaign at a glance
See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row.
We optimise from your dataNot our gut feeling
Fresh daily data from the tools you already use.
We pull relevant store and creator data from Shopify every day: orders, discount codes and baskets.
Our KLAR integration keeps your marketing data up to date there, too—without duplicate manual work.
Traffic and engagement analysis across creator campaigns and landing pages, helping you understand your audience’s buying intent.
Run the numbersBefore your campaign starts
Model media spend, affiliate commission, conversions and contribution margin before launching GMV Max.
Results
- Reach:
- 0
- New customers:
- 0
- CAC:
- 0 €
- Revenue:
- 0 €
- ROAS:
- 0 ×
How it works
Enter your budget and goals on the left to see your forecast on the right.
The forecast uses our channel benchmarks from over seven years, more than €100m in influencer spend and over 20,000 campaigns.
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Explore our knowledge hubGet to know how we work
We share our knowledge and experience so you understand the channel as well as we do. The better we can challenge each other’s thinking, the stronger our work—and the results for your brand.
Blog
Fresh insights several times a week: lessons from live campaigns on finding creators, writing briefs, calculating engagement rates and comparing channels. More than 50 articles are already available.
Resources
Playbooks, guides and studies to build your expertise. Start with our free 192-page Performance Influencer Playbook: channel selection, creator scouting, compensation models, briefing templates and the maths behind CAC and ROAS.
ROI calculator
Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns.
Your questions Answered
We assess your product, audience, margin, creative potential and measurement setup before launch. Shop Ads work when these conditions line up. If they don't, we won't recommend ongoing expansion.
We plan Spark Ads, Product GMV Max and LIVE GMV Max. The right mix depends on your goals, product and existing content.
We assess GMV per asset, media spend plus commission, CAC, contribution margin, stock and offers to inform your next budget decision. IDA connects these with costs and store results.
We need a stable TikTok Shop, available products, authorised creator assets, target KPIs and clear margin and stock limits.
When your shop, products, tracking and enough usable assets provide reliable sales signals. Automation amplifies a working foundation; it doesn't replace accurate product data or good creative.
Yes. Depending on the service, we handle strategy, selection, outreach, negotiation, briefing, approvals, tracking, reporting and optimisation. You keep control at the agreed approval stages.
Explore other services
The right mix depends on your product, audience and growth goals.
No time for a call?Tell us a little about your business
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
- No meeting required
- Initial assessment by email
- A reply within 24 hours