Recruiting Response
We identify which outreach and offers get the right creators involved.
Turn TikTok Shop creators intoa predictable sales channel
We bring recruiting, samples, commissions and active partner management into a creator affiliate programme built to drive sales.
Scaling online stores since 2019with influencer marketing
Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking.
Online stores+300
Influencer spend€100m+
Performance campaigns20,000+
When does TikTok Shop Affiliatemake sense?
A creator affiliate programme works when these points apply to you.
| Starting point | With Ad Specialist |
|---|---|
| Your products are fully listed and reliably available in TikTok Shop. | Ja |
| Your margins allow an attractive creator commission. | Ja |
| Samples can be shipped promptly and tracked. | Ja |
| You want ongoing creator activity beyond one-off posts. | Ja |
| Sales and commissions can be attributed to individual pieces of content. | Ja |
Formats
Three ways to activate the right creators.
Open Collaboration
Suitable creators can discover products, request samples and publish commission-based content.
Channel KPIs and benchmarks
How we manage TikTok Shop Affiliate.
From sample to content
Published videos that can sell are what count, beyond the number of parcels sent.
Revenue per creator
Shop data shows which partners consistently drive sales.
- Which campaign earns its budget?
- Let the data guide your next move.
Commission and margin
We assess terms alongside contribution margin and returns.
Content as a paid signal
Videos that sell organically become candidates for Spark Ads and GMV Max.
Invest in your best partners
Successful creators receive new products, better briefs and a predictable programme of activity.
- What should you scale next?
- Your strongest asset, backed by reliable tracking.
Results that matterBeyond reach
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
275,102 € revenue from a single placement
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
- 275,102 €Net revenue
- 2.5mViews
- 6.8xROAS
Umgesetzt auf
Upway liegt vorn.
Want creators who sellfor your TikTok Shop?
- 50 minutes
- Analysis & strategy
- Investment & outcomes
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
End the influencer tool chaosMake IDA your single source of truth
IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing.
Every campaign at a glance
See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row.
We optimise from your dataNot our gut feeling
Fresh daily data from the tools you already use.
We pull relevant store and creator data from Shopify every day: orders, discount codes and baskets.
Our KLAR integration keeps your marketing data up to date there, too—without duplicate manual work.
Traffic and engagement analysis across creator campaigns and landing pages, helping you understand your audience’s buying intent.
Run the numbersBefore your campaign starts
Model sample costs, commission, expected sales and contribution margin before expanding your affiliate programme.
Results
- Reach:
- 0
- New customers:
- 0
- CAC:
- 0 €
- Revenue:
- 0 €
- ROAS:
- 0 ×
How it works
Enter your budget and goals on the left to see your forecast on the right.
The forecast uses our channel benchmarks from over seven years, more than €100m in influencer spend and over 20,000 campaigns.
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Explore our knowledge hubGet to know how we work
We share our knowledge and experience so you understand the channel as well as we do. The better we can challenge each other’s thinking, the stronger our work—and the results for your brand.
Blog
Fresh insights several times a week: lessons from live campaigns on finding creators, writing briefs, calculating engagement rates and comparing channels. More than 50 articles are already available.
Resources
Playbooks, guides and studies to build your expertise. Start with our free 192-page Performance Influencer Playbook: channel selection, creator scouting, compensation models, briefing templates and the maths behind CAC and ROAS.
ROI calculator
Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns.
Your questions Answered
We assess your product, audience, margin, creative potential and measurement setup before launch. A creator affiliate programme works when these conditions line up. If they don't, we won't recommend ongoing expansion.
We plan Open Collaboration, Target Collaboration and managed partnerships. The right mix depends on your goals, product and existing content.
We assess recruiting response, sample-to-content conversion, revenue per creator, commission and margin to inform your next budget decision. IDA connects these with costs and store results.
We need a stable TikTok Shop, product and margin data, feasible commissions, sample stock and clear creator selection criteria.
Open Collaboration makes your products discoverable to suitable TikTok Shop creators. Target Collaboration means approaching selected creators directly with a product, terms and desired format.
Yes. Depending on the service, we handle strategy, selection, outreach, negotiation, briefing, approvals, tracking, reporting and optimisation. You keep control at the agreed approval stages.
Explore other services
The right mix depends on your product, audience and growth goals.
No time for a call?Tell us a little about your business
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
- No meeting required
- Initial assessment by email
- A reply within 24 hours