--- title: "Live Shopping – Ad Specialist" description: "Live shopping with a clear offer, the right host and measurable results. We plan production, creator reach and paid support around orders, GMV and margin." canonical: https://www.adspecialist.de/en/tiktok-shop/live-shopping/ --- # Live Shopping – Ad Specialist > Live shopping with a clear offer, the right host and measurable results. We plan production, creator reach and paid support around orders, GMV and margin. Kanonische URL: https://www.adspecialist.de/en/tiktok-shop/live-shopping/ ## Turn live shopping into a measurable sales channel We plan the host, offer, running order and paid support to make your livestream a managed sales process. ## Scaling online stores since 2019 with influencer marketing Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking. - Online stores - Influencer spend - Performance campaigns ## When does live shopping make sense? Live shopping works when these points apply to you. ## Formats Three models for different hosts and audiences. - **Brand Live**: Your own host presents products, answers questions and manages the offer and running order. - **Creator Live**: A suitable creator sells in their own style, bringing their community's trust to the stream. - **Live Shopping Ads**: Paid distribution brings additional viewers to a current or planned live sale. ## Channel KPIs and benchmarks How we manage live shopping campaigns. - **Viewers over time**: We identify which segments build attention and which lose it. - **Live product clicks**: Interactions reveal which presentations and offers generate purchase interest. - **Orders and GMV**: Sales are attributed to the stream, product and time of purchase. - **Host and running order**: Hosting, demos, objection handling and calls to action improve after every livestream. - **Stock and offer**: Products and terms are matched to expected demand and operational capacity. - **Organic and paid together**: Creator reach and paid traffic are measured separately and optimised together. ## Results that matter Beyond reach New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers. ## Ready to build a profitable influencer marketing channel with us? ## End the influencer tool chaos Make IDA your *single source of truth* IDA is our own analytics software. It combines store and platform data to calculate CAC, ROI and CLV for every campaign, down to each creator. Budget decisions follow performance, not gut feel. IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing. - **Every campaign at a glance**: See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row. - **Your performance, day by day**: Monthly spend, conversions, net revenue, cost per new customer, ROAS, sessions and cost per session. Every metric sits beside your target. - **Performance at creator level**: Analyse individual creators: conversions and sessions over time, by month or day. Basket analysis adds top products, new customer share and order value. - **Stay in control of your budget**: See what is planned, spent and left. Compare annual average CAC and ROAS with your targets, broken down by platform and month. - **Attribute every order**: Each creator gets a dedicated discount code and UTM link. Both stay in sync with your store, so orders are attributed to the right campaign. - **No creator booking without your approval**: Review each proposed creator with the video, expected views, CPM, costs, deliverables and audience. Approve, save as a backup or decline in a click. - **Down to each creator**: Costs, conversions and revenue for every placement—not just a channel average. - **Forecast before you spend**: Response rates, verticals and budget recommendations from your potential assessment, before you invest a euro. - **Your numbers. Your systems.**: Store data, tracking codes and platform reports, all in one place. ## We optimise from your data Not our gut feeling Fresh daily data from the tools you already use. - **Shopify**: We pull relevant store and creator data from Shopify every day: orders, discount codes and baskets. - **KLAR**: Our KLAR integration keeps your marketing data up to date there, too—without duplicate manual work. - **Google Analytics**: Traffic and engagement analysis across creator campaigns and landing pages, helping you understand your audience’s buying intent. ## Run the numbers Before your campaign starts Plan the host, production, offer, traffic and target GMV before your first shopping livestream. ## Explore our knowledge hub Get to know how we work We share our knowledge and experience so you understand the channel as well as we do. The better we can challenge each other’s thinking, the stronger our work—and the results for your brand. - **Blog**: Fresh insights several times a week: lessons from live campaigns on finding creators, writing briefs, calculating engagement rates and comparing channels. More than 50 articles are already available. - **Resources**: Playbooks, guides and studies to build your expertise. Start with our free 192-page Performance Influencer Playbook: channel selection, creator scouting, compensation models, briefing templates and the maths behind CAC and ROAS. - **ROI calculator**: Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns. ## Your questions Answered - **Is live shopping right for our product?**: We assess your product, audience, margin, creative potential and measurement setup before launch. Live shopping works when these conditions line up. If they don't, we won't recommend ongoing expansion. - **Which formats do you use?**: We plan Brand Live, Creator Live and Live Shopping Ads. The right mix depends on your goals, product and existing content. - **How do you measure performance?**: We assess viewer trends, live product clicks, orders, GMV, hosting and running order to inform the next budget decision. IDA connects these with costs and store results. - **What do you need from us?**: We need a stable TikTok Shop, suitable products, reliable stock, a clear live offer and quick answers to logistics and customer service questions. - **Do we need our own host or a creator?**: Either can work. A brand host offers control and repeatability; a creator brings existing community trust. The choice depends on your product, how much explanation it needs, reach and planned frequency. - **Do you handle the execution too?**: Yes. Depending on the service, we handle strategy, selection, outreach, negotiation, briefing, approvals, tracking, reporting and optimisation. You keep control at the agreed approval stages. ## Explore other services The right mix depends on your product, audience and growth goals. - Creator affiliate programme - TikTok Shop Ads & Spark Ads - Shop setup & product integration - TikTok Shop ## No time for a call? Tell us a little about your business Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment. ## Get the newsletter Insights, case studies and trends worth opening.