Viewers over time
We identify which segments build attention and which lose it.
Turn live shopping intoa measurable sales channel
We plan the host, offer, running order and paid support to make your livestream a managed sales process.
Scaling online stores since 2019with influencer marketing
Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking.
Online stores+300
Influencer spend€100m+
Performance campaigns20,000+
When does live shoppingmake sense?
Live shopping works when these points apply to you.
| Starting point | With Ad Specialist |
|---|---|
| Your product benefits from demonstration, advice or direct comparison. | Ja |
| A host can answer questions credibly and spontaneously. | Ja |
| Your offer, stock and shipping can handle concentrated demand. | Ja |
| Creator reach and paid traffic can support the livestream. | Ja |
| Success is measured by orders, GMV and margin. | Ja |
Formats
Three models for different hosts and audiences.
Brand Live
Your own host presents products, answers questions and manages the offer and running order.
Channel KPIs and benchmarks
How we manage live shopping campaigns.
Live product clicks
Interactions reveal which presentations and offers generate purchase interest.
Orders and GMV
Sales are attributed to the stream, product and time of purchase.
- Which campaign earns its budget?
- Let the data guide your next move.
Host and running order
Hosting, demos, objection handling and calls to action improve after every livestream.
Stock and offer
Products and terms are matched to expected demand and operational capacity.
Organic and paid together
Creator reach and paid traffic are measured separately and optimised together.
- What should you scale next?
- Your strongest asset, backed by reliable tracking.
Results that matterBeyond reach
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
275,102 € revenue from a single placement
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
- 275,102 €Net revenue
- 2.5mViews
- 6.8xROAS
Umgesetzt auf
Upway liegt vorn.
When will you go livefor the first time?
- 50 minutes
- Analysis & strategy
- Investment & outcomes
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
End the influencer tool chaosMake IDA your single source of truth
IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing.
Every campaign at a glance
See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row.
We optimise from your dataNot our gut feeling
Fresh daily data from the tools you already use.
We pull relevant store and creator data from Shopify every day: orders, discount codes and baskets.
Our KLAR integration keeps your marketing data up to date there, too—without duplicate manual work.
Traffic and engagement analysis across creator campaigns and landing pages, helping you understand your audience’s buying intent.
Run the numbersBefore your campaign starts
Plan the host, production, offer, traffic and target GMV before your first shopping livestream.
Results
- Reach:
- 0
- New customers:
- 0
- CAC:
- 0 €
- Revenue:
- 0 €
- ROAS:
- 0 ×
How it works
Enter your budget and goals on the left to see your forecast on the right.
The forecast uses our channel benchmarks from over seven years, more than €100m in influencer spend and over 20,000 campaigns.
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Explore our knowledge hubGet to know how we work
We share our knowledge and experience so you understand the channel as well as we do. The better we can challenge each other’s thinking, the stronger our work—and the results for your brand.
Blog
Fresh insights several times a week: lessons from live campaigns on finding creators, writing briefs, calculating engagement rates and comparing channels. More than 50 articles are already available.
Resources
Playbooks, guides and studies to build your expertise. Start with our free 192-page Performance Influencer Playbook: channel selection, creator scouting, compensation models, briefing templates and the maths behind CAC and ROAS.
ROI calculator
Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns.
Your questions Answered
We assess your product, audience, margin, creative potential and measurement setup before launch. Live shopping works when these conditions line up. If they don't, we won't recommend ongoing expansion.
We plan Brand Live, Creator Live and Live Shopping Ads. The right mix depends on your goals, product and existing content.
We assess viewer trends, live product clicks, orders, GMV, hosting and running order to inform the next budget decision. IDA connects these with costs and store results.
We need a stable TikTok Shop, suitable products, reliable stock, a clear live offer and quick answers to logistics and customer service questions.
Either can work. A brand host offers control and repeatability; a creator brings existing community trust. The choice depends on your product, how much explanation it needs, reach and planned frequency.
Yes. Depending on the service, we handle strategy, selection, outreach, negotiation, briefing, approvals, tracking, reporting and optimisation. You keep control at the agreed approval stages.
Explore other services
The right mix depends on your product, audience and growth goals.
No time for a call?Tell us a little about your business
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
- No meeting required
- Initial assessment by email
- A reply within 24 hours