Complete product data
We check required attributes and category assignments before approval.
Get your TikTok Shopready to sell
We connect your seller account, product data and operations so creators can tag products and campaigns can reliably drive sales.
Scaling online stores since 2019with influencer marketing
Over the past 7 years, we have managed more than €100m in influencer spend and over 20,000 campaigns. That experience goes straight into your first campaigns—helping you find winners sooner and build a profitable channel from the start. It has fuelled our own growth, too: in 2024, the Financial Times and Statista named us Germany’s fastest-growing marketing agency in the FT 1000 ranking.
Online stores+300
Influencer spend€100m+
Performance campaigns20,000+
When do you needa shop setup?
A structured setup is needed when these points apply to you.
| Starting point | With Ad Specialist |
|---|---|
| You want products to be purchasable directly in TikTok videos and livestreams. | Ja |
| Product data, variants, prices and stock need to stay reliably in sync. | Ja |
| Shipping, returns and customer service need to be ready before creators launch. | Ja |
| Creator affiliates and Shop Ads should work from the same data. | Ja |
| Your shop needs to be operationally scalable as well as technically live. | Ja |
Formats
Three building blocks, from seller account to stable operations.
Seller account
Verification, roles and core settings provide the shop's technical foundation.
Channel KPIs and benchmarks
How we make your TikTok Shop setup reliable.
Current stock levels
Synchronisation prevents creators from promoting unavailable products.
Consistent prices
Shop, feed and campaign use the same offers and variants.
- Which campaign earns its budget?
- Let the data guide your next move.
Realistic shipping
Delivery times and regions reflect what your operations can actually support.
Ready for creators
Products can be found, requested and correctly linked in content.
Tracking from day one
Shop revenue, affiliate commission and paid spend are prepared for later reporting.
- What should you scale next?
- Your strongest asset, backed by reliable tracking.
Results that matterBeyond reach
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
275,102 € revenue from a single placement
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
- 275,102 €Net revenue
- 2.5mViews
- 6.8xROAS
Umgesetzt auf
Upway liegt vorn.
Want your TikTok Shopset up properly?
- 50 minutes
- Analysis & strategy
- Investment & outcomes
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
End the influencer tool chaosMake IDA your single source of truth
IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing.
Every campaign at a glance
See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row.
We optimise from your dataNot our gut feeling
Fresh daily data from the tools you already use.
We pull relevant store and creator data from Shopify every day: orders, discount codes and baskets.
Our KLAR integration keeps your marketing data up to date there, too—without duplicate manual work.
Traffic and engagement analysis across creator campaigns and landing pages, helping you understand your audience’s buying intent.
Run the numbersBefore your campaign starts
Calculate setup effort, margin, commission and target CAC before sending creators and paid traffic to the shop.
Results
- Reach:
- 0
- New customers:
- 0
- CAC:
- 0 €
- Revenue:
- 0 €
- ROAS:
- 0 ×
How it works
Enter your budget and goals on the left to see your forecast on the right.
The forecast uses our channel benchmarks from over seven years, more than €100m in influencer spend and over 20,000 campaigns.
Book a call
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
Explore our knowledge hubGet to know how we work
We share our knowledge and experience so you understand the channel as well as we do. The better we can challenge each other’s thinking, the stronger our work—and the results for your brand.
Blog
Fresh insights several times a week: lessons from live campaigns on finding creators, writing briefs, calculating engagement rates and comparing channels. More than 50 articles are already available.
Resources
Playbooks, guides and studies to build your expertise. Start with our free 192-page Performance Influencer Playbook: channel selection, creator scouting, compensation models, briefing templates and the maths behind CAC and ROAS.
ROI calculator
Use your own numbers to explore each channel’s potential. Enter budget, basket value and target KPI to estimate reach, new customers, CAC and ROI—based on our experience across over 20,000 campaigns.
Your questions Answered
We assess your product, audience, margin, creative potential and measurement setup before launch. A structured setup is needed when these conditions apply. If the foundations aren't viable, we won't recommend ongoing expansion.
We plan the seller account, product integration and shop operations. The right scope depends on your goals, product and existing content.
We assess data completeness, stock accuracy, price consistency and realistic shipping to inform the next budget decision. IDA connects these with costs and store results.
We need company and shop details, a product feed or product information, variants and stock data, plus your shipping, returns and service processes.
When products are correctly published and purchasable, prices and stock stay in sync, shipping and returns work, and creators can reliably tag the intended products.
Yes. Depending on the service, we handle strategy, selection, outreach, negotiation, briefing, approvals, tracking, reporting and optimisation. You keep control at the agreed approval stages.
Explore other services
The right mix depends on your product, audience and growth goals.
No time for a call?Tell us a little about your business
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
- No meeting required
- Initial assessment by email
- A reply within 24 hours