We turn creators into your unfair competitive advantage, helping your store keep growing beyond Meta and Google. Here are the five beliefs behind that approach.
We hear the same story from many stores: growth depends on Meta and Google, costs are rising and influencer marketing runs as a series of one-off campaigns. Without a clear system or reliable tracking, creators cannot become a dependable acquisition channel.
Constant creative testing on Meta and growing dependence on it
One-off influencer campaigns with changing agencies and no shared learning
Incomplete tracking and no reliable proof of influencer marketing ROI
Random creator selection with no repeatable approach
Rising Meta and Google costs and falling profitability
Internal scepticism: “Influencer marketing doesn't scale.”
A new, predictable acquisition channel beyond Meta and Google
A defined three-phase system where every campaign builds on the last
Clear CAC, ROI and CLV reports that help the channel earn its budget
Creator selection and forecasts based on data
Lower new-customer costs as every campaign adds learning
Proven scalability and an established channel that strengthens Meta and Google
Who do people trust? Creators. Where do they discover new ideas? Creators. Other markets show the direction of travel: buying decisions increasingly happen in a creator’s feed, before shoppers reach your store.
As advertising becomes more interchangeable, real people with real values stand out. Creators have earned trust over years. Their recommendations feel like advice from a friend—something a brand ad cannot simply buy.
They produce organic content and assets for paid media. Creator content used in ads outperforms almost any studio asset. Build your go-to-market around creators, not isolated campaigns.
Organic content feeds paid media. Paid results sharpen creator selection. Shared reporting connects it all to revenue. Each campaign informs the next booking, helping reduce your cost per new customer.
Feeds are filling with generated content that looks polished but says little. The more of it people see, the more they value real faces and genuine perspectives. Creators offer that connection, built through years of sharing real life.
Influencer marketing strengthens the middle of the funnel. Partnership Ads drive the lower funnel. TikTok Shop adds revenue and awareness.
Bring your influencer and affiliate programmes together. We replace fragmented workflows with real creator relationships and clear business impact. Booking decisions draw on conversion data from over 20,000 campaigns. In IDA, every code and order shows you who drives sales and who only drives views.
Performance by Audience
Scouting & audience fit
We scout for your audience, test interest during the potential assessment and use IDA to see who actually buys.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
With the right approach, creators can become your competitive advantage and strongest revenue opportunity.
New customers, CAC and revenue from real client campaigns. From a single placement to a channel delivering a fifth of all new customers.
„Working with Ad Specialist has been a great decision for us. Few agencies combine such deep expertise with an ego-free approach to adapting strategies to the client. They are flexible, and their goal is always the greatest possible growth.“
Fabienne FreundMarketing Manager DACH, Upway
Upway liegt vorn.
„Ad Specialist is one of the few providers that understands how to scale a marketing channel with a performance mindset. Their approach is consistently data-driven, entrepreneurial and tailored to each client.“
Christina FreyHead of Marketing & Growth, Liebscher & BrachtTell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
