Comparison · Discovery & analytics
HypeAuditor is strong at finding creators and checking their audiences. Selection, negotiation, briefing and scaling still fall to your team. Here's when the tool is enough, and when an agency with its own analytics software adds more.
HypeAuditor is an AI-powered influencer marketing platform for brands, agencies and e-commerce companies. As of October 2026.
Over 227 million accounts with more than 35 filters according to the provider, across Instagram, TikTok, YouTube, X and Twitch.
Follower quality analysis, with fraud detection flagging suspicious accounts.
Tools for outreach, contracts and campaign tracking, plus automated reports.
Competitor and market analysis to put your own campaigns in context.
HypeAuditor gives you a strong shortlist. It only becomes a channel once someone takes these five steps. If one fails, an entire campaign can deliver no return. With us, all five are part of a 3-phase system: potential analysis, testing roadmap and scaling.
Contact creators, follow up and check that they are interested and not tied to a competitor.
Agree fee, format and usage rights, one creator at a time.
Brief every creator, ship products, review drafts and approve them before anything goes live.
Create a discount code and UTM link per creator so every order is matched to the right placement.
Which creator sold and which only brought views? That decides who gets the next budget.
The licence is the smaller cost. The bigger one never appears on an invoice: the hours of whoever works with the tool. And without benchmarks, gut feeling often decides which creator gets the next budget.
Software, your team executes
Not on any invoice
Your team's internal hours
Execution including IDA
Included
Details according to the provider's website, as of October 2026. HypeAuditor does not publish prices, so the second cost matters most for your calculation. Whether it pays off for you is something we clarify upfront in the potential analysis.
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
HypeAuditor helps with the pre-booking questions: who is this creator, who watches, and how has the channel developed? IDA centres on what comes afterwards: what did this booking generate in your store?
Avg. views per creator
Before booking, sorted by reach: whoever gets seen most comes first.
Cost per new customer by creator
The same creators, sorted by cost per new customer. The creator with the most reach brings the most expensive new customers here.
With results from over 20,000 campaigns in IDA, that analysis feeds the next selection:
IDA brings your data together, updated daily. Every booking recommendation we make is backed by evidence—giving you a solid foundation for profitable, scalable influencer marketing.
See every booked campaign: creator, status, audience, vertical, launch date, expected views and cost. Once it goes live, conversions, CAC and ROAS appear in the same row.
If no one turns the analysis into a booking and the booking into a channel, even the best database achieves little. Then execution is the gap.
And it mainly needs better data for selection.
You want to know before every booking whether a creator's followers are real.
What other brands do with creators is part of your planning.
Agencies use platforms like this for research too.
From creator proposals and tracking to analysis: see how IDA works day to day.
Yes. Your team can continue using HypeAuditor for its own research and analysis. You don't need a separate licence for campaigns we run: we handle scouting, negotiation, briefing, booking and reporting, with measurement in IDA.
There is no universal figure; we assess every case individually. A typical starting point is €5,000–€10,000 in monthly creator spend plus our retainer. We assess the potential before any budget goes to creators.
After four weeks, you receive the potential analysis: response rates, suitable verticals and a budget recommendation. The testing roadmap typically identifies the first top performers within three months. From month four, we scale what works.
With IDA, our own analytics software. It combines codes, UTM links, store data and platform reports, breaking each placement down into CAC, ROI and CLV at creator level. That tells us who deserves more budget.
Exclusively from the provider's official website, as of October 2026. We quote prices only where the provider publishes them. Features and pricing change; the provider's offer is always authoritative. If you spot an error, please let us know.
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
