Comparison
IDA vs. Attribution Tools
Attribution tools allocate revenue across channels. IDA breaks one channel — creators — down to individual placements. See why that matters for creators and how both work alongside each other.
The comparisonat a glance
This comparison covers attribution tools as a category, not individual providers. They have a place in the stack, but often lack creator-level detail for influencer campaigns.
Where generic attributionmisses creators
Standard reports track Meta and Google to the cent. Creators barely show up, for three reasons.
- 01
The last click takes the sale
Someone watches a video and orders via Google days later. Last click credits Google, and the creator who triggered the sale gets nothing.
- 02
Channel averages hide winners
An average across all creators mixes strong and weak placements. That is why the channel average won't tell you whom to rebook next.
- 03
Leaked codes skew the numbers
Codes that end up on coupon sites credit the creator with sales they never drove. In a standard report, nobody notices it happening.
That's how influencer marketing loses the budget discussion
Not because the channel doesn't work, but because the numbers are missing. IDA delivers them, for every single creator.
IDA alongsideyour existing stack
IDA doesn't replace your attribution setup, it complements it for the creator channel. The data comes from the tools you already use.
Where the data comes from
Orders, discount codes and baskets, every day.
Landing-page traffic and engagement per campaign.
Every placement with cost, conversions, revenue, CAC and ROAS, day by day including delayed conversions.
- Discount code
- UTM link
- Delayed sales
- Repeat orders
Where the numbers go
The integration keeps your marketing data current there too, without extra maintenance.- ReportingA monthly report for management and finance, against your target.
Codes don't capture everything, for example when customers buy different products from those advertised. That's why we assess every placement day by day including delayed conversions and, where needed, use an attribution model including repeat purchases.
More on tracking & attributionWhat you presentto management and finance
This is what a report from us looks like: every booking with cost, CAC and ROAS, the result against your target and a clear recommendation at the end. Click through the twelve chapters.
What every report contains
01OverviewCost, views, orders, revenue, CAC and ROAS
- €18,240Spend
- €51,802Revenue
- €25CAC
- 2.84xROAS
Sample data from the IDA demo. Every monthly report from us follows this structure.
More about IDAWant this reportwith your own numbers?
- 50 minutes
- Live software walkthrough
- Standalone or full service
300+ stores successfully scaled
by turning creators into a reliable acquisition channel
See IDA in actionTake a tour of the platform
From creator proposals and tracking to analysis: see how IDA works day to day.
Your questions answered
No. IDA measures the creator channel at placement level alongside your existing setup. Our KLAR integration keeps that data current there too.
We need store access. Shopify supplies daily orders, codes and basket data, and we connect Google Analytics and KLAR. Every creator gets a unique code and UTM link synced with your store.
Codes don't capture everything. We assess daily placement results and delayed conversions, and use an attribution model including repeat purchases where needed.
With IDA, our own analytics software. It combines codes, UTM links, store data and platform reports, breaking each placement down into CAC, ROI and CLV at creator level. That tells us who deserves more budget.
No time for a call?Tell us a little about your business
Tell us what you sell, where you are today and what you want to achieve with creators. We will review your store and email you an initial assessment.
- No meeting required
- Initial assessment by email
- A reply within 24 hours