--- title: "Ad Specialist vs. Modash: Tool or Execution? – Ad Specialist" description: "Modash or an agency? Explore its discovery tools, the internal work they require and when Ad Specialist's IDA and execution are the better choice." canonical: https://www.adspecialist.de/en/vergleich/modash/ --- # Ad Specialist vs. Modash: Tool or Execution? – Ad Specialist > Modash or an agency? Explore its discovery tools, the internal work they require and when Ad Specialist's IDA and execution are the better choice. Kanonische URL: https://www.adspecialist.de/en/vergleich/modash/ ## Ad Specialist vs. Modash Modash finds and vets creators, manages contacts and tracks posts. Your team still selects, negotiates, briefs and scales towards your KPIs. See when the tool is enough and when an agency with its own analytics adds more. ## What Modash does well - Modash is influencer marketing software for brands running their own programmes. The provider describes it as a Shopify-first platform for finding creators, managing partnerships, tracking performance and paying creators. - According to the provider, discovery covers every public profile with at least 1,000 followers on Instagram, TikTok and YouTube, totalling over 350 million creators. Features include a CRM, email outreach, automatic content tracking without creator sign-up, and international payments. Use cases include paid collaborations, affiliate programmes and gifting. - It is a mature tool for quickly searching a large profile pool and managing collaborations in one place. As of September 2026. ## Where the work begins From a list to a campaign - Modash gives you a strong shortlist. Building a channel still takes someone to contact creators, check interest and competitor commitments, negotiate fees, formats and rights, brief each creator, approve drafts and set up codes and UTM links. - Then the real learning begins: who sold, who only brought views, and what does that mean for the next booking? Scouting, outreach, contracts, shipping, briefing and tracking all matter. If one part fails, an entire campaign can deliver no return. - We handle those steps through a defined three-phase system: potential analysis, testing roadmap and scaling. See [how we work](/en/how-we-work/) for the details. ## The real calculation Licence fees plus internal hours - Modash publishes its prices: Essentials costs US$199 per month when billed annually, Performance US$499, and Enterprise starts at US$14,700 per year. Plans limit users, opened profiles and tracked creators, among other things. A 14-day trial is available (as of September 2026). - Add the hours spent using the tool: research, outreach, negotiation, briefing, approvals, shipping, tracking and analysis. Those hours don't appear on an invoice, but are the larger cost. Without benchmarks, deciding which creator gets the next budget often comes down to intuition. - With us, you pay creator spend and a retainer. Scouting, negotiation, briefing, booking, reporting and IDA are included. We assess what makes financial sense for you in the potential analysis. Try your own figures in the [ROI calculator](/en/roi-calculator/). ## The comparison at a glance ## What IDA measures differently from a discovery tool - Modash answers the pre-booking questions: who is this creator, who watches, and how has the channel developed? IDA answers what comes afterwards: what did this booking generate in your store? - IDA is our own analytics software. Every creator gets a unique discount code and UTM link synced with your store. Shopify supplies daily orders, codes and basket data; we connect KLAR and Google Analytics too. Every placement appears in one row with costs, conversions, revenue, CAC and ROAS. - With results from over 20,000 campaigns in IDA, that analysis feeds the next selection. The verticals, platforms and formats that sell for you guide the next booking. Learn more about [IDA](/en/ida/). ## When Modash is the right choice - Modash fits when people already own influencer marketing internally and mainly need a faster tool. A dedicated platform also makes sense for affiliate and gifting programmes with many creators. - If no one internally will run the channel, or past campaigns aren't yet delivering predictable new customers, another tool won't solve the problem. The gap is execution. For teams in between, [in-house enablement](/en/loesungen/inhouse-enablement/) builds the channel with your team until they can make the decisions themselves. ## The results - **Duschbrocken: 3,877 new customers through YouTube**: New-customer costs fell from €38 to €25, generating around 20% of the brand's new customers. - **BlueBrixx: €156,000 in revenue from one placement**: One creator, €7,800 invested, and 1,575 conversions at a €5 CAC after one month. - **MagicHolz: over 4,000 conversions from one placement**: An outdoor format in the middle of Q4, new-customer costs below €10 and a reach of two million. ## Your questions answered - **Can we keep using Modash if we work with you?**: Yes. Your team can continue using Modash for its own research and analysis. You don't need a separate licence for campaigns we run: we handle scouting, negotiation, briefing, booking and reporting, with measurement in IDA. - **What budget makes working together worthwhile?**: There is no universal figure; we assess every case individually. A typical starting point is €5,000–€10,000 in monthly creator spend plus our retainer. We assess the potential before any budget goes to creators. - **How soon will we see results?**: After four weeks, you receive the potential analysis: response rates, suitable verticals and a budget recommendation. The testing roadmap typically identifies the first top performers within three months. From month four, we scale what works. - **How do you measure what creators deliver?**: With IDA, our own analytics software. It combines codes, UTM links, store data and platform reports, breaking each placement down into CAC, ROI and CLV at creator level. That tells us who deserves more budget. - **Where does your information about the tool come from?**: Exclusively from the provider's official website, as of September 2026. We quote prices only where the provider publishes them. Features and pricing change; the provider's offer is always authoritative. If you spot an error, please let us know. ## See what a creator really delivers in IDA We'll use real campaigns to show how we select creators and break every booking down into revenue, CAC and ROAS. If you'd like to explore the channel afterwards, the potential analysis is the next step.