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Parcel inserts
Print agency - more reach through mailings and parcel inserts
As a print agency, we create insert advertising, brochures, flyers, and more for you - formats that generate reach for your brand and support both new-customer acquisition and existing-customer reactivation.
When people think of marketing, they often think of the internet first. Twitch, YouTube, Instagram, and podcasts undoubtedly reach many people and are essential for marketing. But print media still plays a decisive role and should not be missing from your company's marketing strategy.
Work with us as your print agency to reach potential new customers as well as people who already know your company, and convince them of your product.
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What's possible?
Print media in marketing
Flyers, parcel inserts, mailings - the formats for marketing through print media with our print agency are diverse and tailored precisely to you and your company. We also have a broad network of large shippers, giving us access to online shops such as HelloFresh and Douglas. Our network of smaller shippers, including eBay and Amazon power sellers, also gives us access to their parcels.
Ad Specialist as a parcel-insert agency
Parcel inserts are an especially effective form of marketing through print media.
These are flyers, brochures, or other printed advertising materials that recipients find inside a parcel. What is the advantage? A person who has just received a parcel is usually in a good mood and actively ready to buy. When they then see your flyer, they are inspired for their next purchase, increasing the likelihood that they will buy from your company. A parcel insert from our print and flyer agency is always high quality, which also reflects well on your company overall.
Print production for parcel inserts
As a print agency, we handle creation of the inserts and make sure they reach potential buyers in parcels. If you already have ideas or wishes for the parcel-insert design, we can of course implement them. Creative development of direct-response ads at our print agency always targets maximum performance uplift to generate the greatest possible growth for your brand. With us, you always receive full service: from analysis and reporting through to tracking.
Performance Expectations
Print agency for mailings
As a print design agency, Ad Specialist also creates mailings for your company.
Mailings can be sent precisely to German households and are an effective way to advertise your company and product. After all, people usually take a close look at what lands in their mailbox. With our print agency, you can effectively acquire new customers and also reach existing customers, encouraging them to make additional purchases. Customers who have already bought something from your company remember you again and are often willing to look at your other offers.
Estimate your potential
Unlock potential with parcel inserts
We are hyped for growth. We want you to outperform, and through our print agency we give you a way to drive more conversions over the long term. Scale up - leave the competition behind.
Why Ad Specialist?
As a print agency, Ad Specialist offers you a comprehensive service. We handle campaign planning and align everything with you and your company. Printing, logistics, and complete campaign execution and monitoring are included as well. You receive regular reports from us, and we are only satisfied once we have exceeded your expectations.
Start growingDon't just take our word for it
What our clients say about working with us
The Ad Specialist agency has been one of our top partners for offline marketing in the UK. Their unwavering commitment and passion for our brand have helped us surpass our performance goals and take HelloFresh to new heights. Their hunger to go the extra mile is unparalleled, and they seamlessly integrate into our team and processes like no other agency. I wholeheartedly recommend the Ad Specialist agency for their exceptional dedication and results.
Lilia YanichevskiGrowth Partnerships Lead - HelloFresh UK
With Ad Specialist, we were able to successfully discover and scale several exciting channels. Above all, they understand the performance DNA of brands like Emma and worked with focus and commitment toward our target KPIs.
Victoria BorganSenior Team Lead Marketing
With adspecialist, we were able to execute even our most ambitious campaigns and scale successfully through the collaboration.
In Moritz, we always have a committed contact who actively supports us with adjustments, implementations, and testing new channels and products. We warmly recommend adspecialist to any company that wants to explore the offline channel and benefit from adspecialist's experience.
Carolina BartelsGrowth Development Lead
Ad Specialist supports us at CLARK in offline marketing with parcel inserts and magazine inserts.
They also help us discover and build new channels, currently including direct mailings. Moritz and his team have a strong performance focus and convinced us from the start with their transparency, their experience with other major brands, and their market knowledge. We therefore recommend working with them.
Michael HabergerJunior Growth Marketing Manager
For us, AdSpecialist is not just an agency, but the key component in identifying and effectively using new growth opportunities.
Our understanding of AdSpecialist goes beyond a traditional service-provider relationship. We see them as part of our team, as a reliable sparring partner, and also as an empathetic coach. I have rarely seen an agency show such passionate dedication to a client's success while selflessly going the extra mile.
Roman NassarianJunior Team Lead Influencer Marketing
Moritz and his team have been planning, organizing, and evaluating parcel-insert campaigns for us for years.
Through meticulous work and a perfect mix of paid campaigns and barter deals, we achieve a CPO below comparable channels such as SEA, SEO, or social advertising. Our own insert capacity is marketed strategically, which saves us a significant media budget and gives us additional free volume. We are happy to work with Moritz and look forward to many more years of collaboration.
Axel-Marcel ThubeauvilleCEO/Managing Director
With the Adspecialist team, we ignited the booster that puts MagicHolz in the fast lane. They are built for performance and fully committed - together, we are firing up the next stage of our growth.
Lars LeenenFounder & CEO
We are working with adspecialist in the UK and Germany to grow our inserts channel. They are an important partner for us due to their strong offline network and their performance insights and analytical skills. I really love their drive, passion, and proactiveness and want to push the channel further together with them to grow both markets.
Flora JethaAffiliate & Partnerships Manager
Ad Specialist supports you at every step and drives more growth for your company.
Our approach in 5 steps
01
Status quo analysis
Before creating the print media, we as a print agency first analyze previous campaigns and take the time to get to know your company. We want to understand what makes your company stand out. What makes your product or service special, and what message do you want to communicate?
02
Planning
Next comes concrete campaign planning. Using the information you provide, we create a campaign tailored exactly to you and your company. This also includes creative design of the selected formats based on your objectives.
03
Execution
We take full care of print production, aligned with your brand and your goals. Once you approve the materials, they are sent out and soon reach numerous households with potential buyers. Then it is time to watch your sales figures grow.
04
Tracking and reporting
Our print agency monitors campaign development closely. This shows us what delivers strong results and where we may need to make further adjustments. As a result, we achieve the best possible outcomes for your brand. Throughout the entire campaign, you receive regular reporting from us.
05
Analysis
Finally, we evaluate the campaign. At Ad Specialist, the rule is simple: we do not just want to meet your expectations, but exceed them. We want to help your company achieve as much growth as possible. Campaign analysis shows us what successes we achieved and also provides a basis for potential future marketing measures.
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Why print media?
At a time when social media plays an increasingly important role in marketing, many people may wonder whether it is still worth using print media in marketing. The clear answer is yes. Even today, flyers, brochures, and other non-digital forms of advertising that you can create with our print agency are highly important for a company's marketing strategy and success.
Advertising through social media is common today. There is hardly a company that does not use the benefits of platforms such as YouTube or Instagram, because this type of marketing is very effective. However, many people do not fully trust advertising that appears on social networks. Because of the scams that unfortunately keep happening, people have become more cautious online. But if someone receives a flyer from your company through our print agency in addition to the ad they saw on Twitch, it gives your company a certain level of credibility.
Start growingFurther benefits of marketing with print media
Personal address is another advantage of this form of marketing.
In general, advertising inserts feel more personal. You know the difference between e-books and printed books: the content is the same, but the feeling is different. With brochures and other inserts from our print agency, you give your marketing a personal touch. Deutsche Post makes partially addressed advertising possible, which addresses customers more directly and increases the likelihood that they will look at the offer. This is how our print agency can help you spark recipients' interest and motivate them to buy.
Another advantage: print media is seen again and again. Advertising on the internet is often seen only once. Brochures or other inserts lying around at home, on the other hand, are usually seen several times. Printed advertising from our print agency therefore gives you multiple opportunities to convince someone of your product.
