Scale up to Success

This is where we differ massively from our competitors. At least four people work on scaling your brand:

1. CEO or Head Of (strategy & negotiation)
2. Senior (planning & bookings)
3. Data Analyst (evaluation & recommendations)
4. Junior (briefings & approvals)

You are buying our experience with large, fast-growing e-commerce brands and our speed in executing your campaigns. We also work in a highly systematized, strategic, and data-driven way. Of course, you can learn and do all of this yourself, but it takes a lot of time and you will make many expensive mistakes at the beginning.

Already in the first month, we collect important data and run smart testing campaigns. These usually produce top performers that help us reach your target KPIs. In the following months, we build on the good and bad results with a data-driven approach and continuously optimize your campaigns for profitability.

Without a doubt, our understanding of data and conversion rate optimization. You will not find another influencer agency on the market that can build and scale this channel as analytically and data-driven as we can.

The cost of influencer marketing depends on many factors:

• which platform you book influencers on - for example Instagram, YouTube, or Twitch
• how much effective campaign reach is offered, not follower count
• which CPM you negotiate

and so on.

In general, however, you should not start with a budget below EUR 10,000 per channel. Below that, it is hardly possible to gain valid learnings.

An influencer marketing agency typically handles the following tasks:

• Scouting suitable influencers
• Planning influencer campaigns
• Booking suitable creators
• Negotiating terms
• Developing briefings and storytelling
• Briefing influencers
• Coordinating and approving content
• Creating campaign reports
• Analyzing campaign performance

Followers are the wrong KPI for evaluating the value of an influencer.

For pricing, you should instead look at the following reach metrics by platform:

• Instagram: story views
• YouTube: video views
• Twitch: concurrent live viewers

Here is an example estimate for influencer marketing agency compensation depending on the advertising budget used:

On Instagram, you should expect a CPM of EUR 20-30 per 1,000 story views.

Example calculation:

An influencer has 350,000 followers and reaches an average of 100,000 story views. At a CPM of EUR 25, you pay around EUR 2,500 for a collaboration with 3-4 story snippets.

How much a content creator costs depends on the platform, the reach used as the basis, and the level of integration. From a performance perspective, we recommend the following CPMs and campaign types by platform:

• Instagram: story views -> EUR 20-30 CPM
• YouTube: video views -> EUR 40-60 CPM
• Twitch: concurrent live viewers -> EUR 1,000-1,500 CPM

For the first testing phase in influencer marketing, you should plan a monthly budget of EUR 10,000-15,000 in order to generate valid results.

Yes - influencer marketing definitely has a future. However, the marketing channel is evolving rapidly and becoming increasingly professional, data-driven, and performance-oriented.

Away from "gut feeling and visibility" toward "data analysis and performance." The future belongs to brands that...

• can anchor themselves in strong communities.
• use and understand analytics and attribution models for optimization
• put credibility before reach

For influencers, professional influencer marketing primarily means:

• clear briefings, timings, and guidelines
• no payment based on follower counts, but on real reach and performance
• credible content, on-time delivery, and proper reporting