---
title: "Duschbrocken Case Study: 3,877 New Customers via YouTube"
description: "How Duschbrocken acquired 3,877 customers through YouTube influencer marketing and reduced average CAC to €25 in H1 2025."
canonical: https://www.adspecialist.de/en/case-studies/duschbrocken/
---

# Duschbrocken Case Study: 3,877 New Customers via YouTube

> How Duschbrocken acquired 3,877 customers through YouTube influencer marketing and reduced average CAC to €25 in H1 2025.

Kanonische URL: https://www.adspecialist.de/en/case-studies/duschbrocken/

## Duschbrocken: cost per new customer cut from €38 to €25

Duschbrocken built [YouTube influencer marketing](/en/channel-youtube/) into a measurable acquisition channel in 14 months: 3,877 new customers, over 75% new customer share through YouTube and around 20% of the brand’s total new customers. Average channel CAC fell from €38 during testing to €25 in the first half of 2025. Monthly averages did not reach the agreed €16 target, although individual placements came in below it.

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