---
title: "Oatsome Case Study: New Audiences on YouTube"
description: "How Oatsome used YouTube influencer marketing to reach new audiences with an 84% new-customer share. A case study by Ad Specialist."
canonical: https://www.adspecialist.de/en/case-studies/oatsome/
---

# Oatsome Case Study: New Audiences on YouTube

> How Oatsome used YouTube influencer marketing to reach new audiences with an 84% new-customer share. A case study by Ad Specialist.

Kanonische URL: https://www.adspecialist.de/en/case-studies/oatsome/

## Oatsome: building YouTube for new audiences

Oatsome used [YouTube influencer marketing](/en/channel-youtube/) to reach new breakfast and morning-routine communities. Across all our campaigns 84% of orders came from new customers.

## More *case studies*

Real results from our campaigns: how brands grow with creators.

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