---
title: "Upway Case Study: From Channel Test to Top Performer"
description: "How an influencer channel test became Upway’s strongest channel across its marketing mix. A case study by Ad Specialist."
canonical: https://www.adspecialist.de/en/case-studies/upway/
---

# Upway Case Study: From Channel Test to Top Performer

> How an influencer channel test became Upway’s strongest channel across its marketing mix. A case study by Ad Specialist.

Kanonische URL: https://www.adspecialist.de/en/case-studies/upway/

## Upway: influencer goes from test to strongest channel

After a year of heavy TV spending with limited impact, Upway wanted an agency that could combine brand building with hard numbers. After around ten pitches, they chose us. Initially tested alongside TV, print and podcasts, [YouTube influencer marketing](/en/channel-youtube/) became the sole focus. Campaigns beat the ambitious customer acquisition cost target, which Upway then reduced by around 40%—and met again in the second season.

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