---
title: "Attribution"
description: "The assignment of conversions, revenue, or leads to marketing touchpoints."
canonical: https://www.adspecialist.de/en/glossary/attribution/
last-updated: 2026-07-09T00:00:00.000Z
---

# Attribution

> The assignment of conversions, revenue, or leads to marketing touchpoints.

Kanonische URL: https://www.adspecialist.de/en/glossary/attribution/

Attribution describes which touchpoint receives credit for a conversion or revenue contribution. In influencer marketing, this is complex because creator impact often spans multiple contacts, devices, and channels.

## Why creator attribution is complex

A user may see a product in a story, search for it later, and only purchase days afterward. Last-click reporting usually understates this earlier influence.

Tracking links, creator codes, brand search, direct traffic, and delayed conversions should therefore be read together.

## Practical approach

Creator campaigns usually work best with a combined model of direct conversions, assisted signals, and qualitative learnings.

The attribution window should be defined before launch so reporting does not change after results are visible.