---
title: "CPO"
description: "Cost per Order: the average cost generated for one order."
canonical: https://www.adspecialist.de/en/glossary/cpo/
last-updated: 2026-07-09T00:00:00.000Z
---

# CPO

> Cost per Order: the average cost generated for one order.

Kanonische URL: https://www.adspecialist.de/en/glossary/cpo/

CPO stands for Cost per Order and is calculated as campaign costs divided by the number of orders. For e-commerce brands, it is a central efficiency metric.

## How to interpret it

A low CPO is only useful if the orders are economically valuable. It needs the context of AOV, margin, new-customer share, and repeat purchase rate.

In influencer marketing, CPO may look higher at first because some impact converts later through organic search, direct traffic, or retargeting.

## Reporting

Tracking links, creator codes, and a clear attribution window make CPO more robust.

When scaling, marginal CPO is often more important than one campaign-wide average.